%T PENGEMBANGAN MEDIA FINANCIAL PLAYBOX UNTUK MENINGKATKAN LITERASI FINANSIAL SISWA FASE B SEKOLAH DASAR %K Literasi Finansial, Media Pembelajaran, IPAS, Sekolah Dasar, Fase B Financial Literacy, Learning Media, IPAS, Elementary School, Phase B %X Penelitian ini dilatarbelakangi pentingnya literasi finansial sebagai kecakapan hidup abad ke-21, sementara di lapangan masih ditemukan bahwa banyak siswa Sekolah Dasar kesulitan memahami cara mengelola uang secara tepat. Selain itu, pembelajaran literasi finansial di Sekolah Dasar belum memperoleh perhatian yang memadai, dan media pembelajaran yang sesuai dengan karakteristik perkembangan siswa juga masih terbatas. Penelitian ini bertujuan untuk mengembangkan media pembelajaran Financial Playbox guna meningkatkan literasi finansial siswa fase B Sekolah Dasar. Penelitian menggunakan metode Design and Development (D&D) melalui lima tahap: analisis, desain, pengembangan, implementasi, dan evaluasi. Subjek penelitian meliputi siswa kelas IV, guru kelas, ahli materi, dan ahli media. Teknik pengumpulan data dilakukan melalui angket validasi ahli, tes pretest dan posttest. Media Financial Playbox adalah media yang memfasilitasi literasi finansial, dengan cakupan materi fungsi uang dan cara mengelolanya, perbedaan kebutuhan dan keinginan, skala prioritas, pengaruh dalam pembelanjaan, dampak kejadian tak terduga dan prioritas berbagi . Komponen dalam media ini meliputi petunjuk penggunaan, kartu, lembar kerja, media perakitan, bahan bacaan dan uang replika. Hasil validasi media menunjukkan bahwa Financial Playbox berada pada kategori sangat layak. Hasil uji keefektifan menggunakan rumus N-Gain menunjukkan peningkatan literasi finansial siswa dalam kategori sedang. Media Financial Playbox ini memberikan dampak positif terhadap pemahaman siswa mengenai literasi finansial, seperti cara mengelola keuangan. Disimpulkan bahwa Financial Playbox efektif digunakan sebagai media pembelajaran untuk meningkatkan literasi finansial siswa fase B sekolah dasar. This research is motivated by the importance of financial literacy as a 21st-century life skill, while field observations indicate that many elementary school students still struggle to understand how to manage money appropriately. Furthermore, financial literacy instruction at the elementary level has not yet received sufficient attention, and the availability of learning media suited to students’ developmental characteristics remains limited. This research aims to develop the Financial Playbox learning medium to enhance the financial literacy of Phase B elementary school students. The study employed a Design and Development (D&D) method, which consisted of five stages: analysis, design, development, implementation, and evaluation. The research subjects included fourth-grade students, classroom teachers, content experts, and media experts. Data were collected through expert validation questionnaires and pretest–posttest assessments. The Financial Playbox serves as a medium that facilitates financial literacy, covering topics such as the functions of money and its management, differentiating needs from wants, setting spending priorities, understanding spending influences, anticipating the impact of unexpected events, and prioritizing sharing. The components of this medium include user guides, cards, worksheets, assembly media, reading materials, and replica money. The results of media validation indicated that the Financial Playbox falls into the “highly feasible” category. Effectiveness testing using the N-Gain formula showed that students’ financial literacy improved to a “moderate” category. The Financial Playbox positively impacts students’ understanding of financial literacy, including money management skills. It is concluded that the Financial Playbox is effective as a learning medium to improve the financial literacy of Phase B elementary school students. %D 2025 %L repoupi139615 %A - Alya Az Zahra %A - Dwi Heryanto %A - Mela Darmayanti %O https://scholar.google.com/citations?view_op=list_works&hl=en&user=XJYhhEgAAAAJ ID SINTA Dosen Pembimbing: Dwi Heryanto: 5994735 Mela Darmayanti: 6120443 %I Universitas Pendidikan Indonesia