eprintid: 139168
rev_number: 21
eprint_status: archive
userid: 218419
dir: disk0/00/13/91/68
datestamp: 2025-09-16 02:50:15
lastmod: 2025-09-16 02:50:15
status_changed: 2025-09-16 02:50:15
type: thesis
metadata_visibility: show
creators_name: Ilyasa Irfan M R, -
creators_name: Ahmad Hudaiby Galih Kusumah, -
creators_name: Erry Sukriah, -
creators_nim: NIM2108697
creators_nim: NIDN0022058107
creators_nim: NIDN0315127904
creators_id: mryasha@upi.edu
creators_id: galih@upi.edu
creators_id: erry_sukriah@upi.edu
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_name: Ahmad Hudaiby Galih Kusumah, -
contributors_name: Erry Sukriah, -
contributors_nidn: NIDN0022058107
contributors_nidn: NIDN0315127904
contributors_id: galih@upi.edu
contributors_id: erry_sukriah@upi.edu
title: THE EFFECT OF SOCIAL MEDIA USAGE ON VISITING INTENTIONS: The 
Moderating Role of Influencer Following Behavior Among 
Generation Z in Indonesia
ispublished: pub
subjects: GV
subjects: HN
divisions: res
full_text_status: restricted
keywords: Social media influencers, social media, influencer marketing,
generation z, attitude, visiting intention.

Influencer media sosial, media sosial, pemasaran influencer, generasi z, sikap, niat kunjungan.
note: https://scholar.google.com/citations?hl=id&authuser=4&user=byj9kjYAAAAJ

ID SINTA Dosen Pembimbing
Ahmad Hudaiby Galih Kusumah: 5989818
Erry Sukriah: 6721572
abstract: Social media is one of the primary sources for Generation Z in seeking 
travel information and inspiration. This study aims to understand the
relationship between social media usage goals and visit intentions, and to 
examine the moderating role of following social media influencers. The 
study used quantitative methods by distributing questionnaires to 212 respondents. Hypothesis testing was conducted using structural equation 
modeling (SEM) and multiple linear regression. The results showed that 
influencer source credibility positively influences the attitudes of social 
media users (Generation Z), increasing their intention to visit recommended tourist destinations. In addition, influencer following behavior strengthens the relationship between social media usage goals and visit intention. The findings provide insights for the tourism industry in crafting more effective digital marketing strategies, utilizing influencers as a more personalized and experiential promotional tool
date: 2025-08-20
date_type: published
pages: 12
institution: Universitas Pendidikan Indonesia
department: KODEPRODI93202#Manajemen Resort dan Leisure_S1
thesis_type: other
thesis_name: other
official_url: https://ojs.unud.ac.id/index.php/eot/article/view/125161
related_url_url: https://perpustakaan.upi.edu/
related_url_type: org
citation:   Ilyasa Irfan M R, - and Ahmad Hudaiby Galih Kusumah, - and Erry Sukriah, -  (2025) THE EFFECT OF SOCIAL MEDIA USAGE ON VISITING INTENTIONS: The Moderating Role of Influencer Following Behavior Among Generation Z in Indonesia.  S1 thesis, Universitas Pendidikan Indonesia.   
document_url: http://repository.upi.edu/139168/1/TA_ART_S_MRL_2108697_SK.pdf
document_url: http://repository.upi.edu/139168/2/TA_ART_S_MRL_2108697_ART.pdf