%D 2025
%L repoupi139168
%K Social media influencers, social media, influencer marketing,
generation z, attitude, visiting intention.

Influencer media sosial, media sosial, pemasaran influencer, generasi z, sikap, niat kunjungan.
%A - Ilyasa Irfan M R
%A - Ahmad Hudaiby Galih Kusumah
%A - Erry Sukriah
%X Social media is one of the primary sources for Generation Z in seeking 
travel information and inspiration. This study aims to understand the
relationship between social media usage goals and visit intentions, and to 
examine the moderating role of following social media influencers. The 
study used quantitative methods by distributing questionnaires to 212 respondents. Hypothesis testing was conducted using structural equation 
modeling (SEM) and multiple linear regression. The results showed that 
influencer source credibility positively influences the attitudes of social 
media users (Generation Z), increasing their intention to visit recommended tourist destinations. In addition, influencer following behavior strengthens the relationship between social media usage goals and visit intention. The findings provide insights for the tourism industry in crafting more effective digital marketing strategies, utilizing influencers as a more personalized and experiential promotional tool
%T THE EFFECT OF SOCIAL MEDIA USAGE ON VISITING INTENTIONS: The 
Moderating Role of Influencer Following Behavior Among 
Generation Z in Indonesia
%O https://scholar.google.com/citations?hl=id&authuser=4&user=byj9kjYAAAAJ

ID SINTA Dosen Pembimbing
Ahmad Hudaiby Galih Kusumah: 5989818
Erry Sukriah: 6721572
%I Universitas Pendidikan Indonesia