<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "THE EFFECT OF SOCIAL MEDIA USAGE ON VISITING INTENTIONS: The \r\nModerating Role of Influencer Following Behavior Among \r\nGeneration Z in Indonesia"^^ . "Social media is one of the primary sources for Generation Z in seeking \r\ntravel information and inspiration. This study aims to understand the\r\nrelationship between social media usage goals and visit intentions, and to \r\nexamine the moderating role of following social media influencers. The \r\nstudy used quantitative methods by distributing questionnaires to 212 respondents. Hypothesis testing was conducted using structural equation \r\nmodeling (SEM) and multiple linear regression. The results showed that \r\ninfluencer source credibility positively influences the attitudes of social \r\nmedia users (Generation Z), increasing their intention to visit recommended tourist destinations. In addition, influencer following behavior strengthens the relationship between social media usage goals and visit intention. The findings provide insights for the tourism industry in crafting more effective digital marketing strategies, utilizing influencers as a more personalized and experiential promotional tool"^^ . "2025-08-20" . . . . "Universitas Pendidikan Indonesia"^^ . . . "KODEPRODI93202#Manajemen Resort dan Leisure_S1, Universitas Pendidikan Indonesia"^^ . . . . . . . . . . . . . . . . . "-"^^ . "Ilyasa Irfan M R"^^ . "- Ilyasa Irfan M R"^^ . . "-"^^ . "Ahmad Hudaiby Galih Kusumah"^^ . "- Ahmad Hudaiby Galih Kusumah"^^ . . "-"^^ . "Erry Sukriah"^^ . "- Erry Sukriah"^^ . . . . . . "THE EFFECT OF SOCIAL MEDIA USAGE ON VISITING INTENTIONS: The \r\nModerating Role of Influencer Following Behavior Among \r\nGeneration Z in Indonesia (PDF)"^^ . . . "TA_ART_S_MRL_2108697_SK.pdf"^^ . . . "THE EFFECT OF SOCIAL MEDIA USAGE ON VISITING INTENTIONS: The \r\nModerating Role of Influencer Following Behavior Among \r\nGeneration Z in Indonesia (PDF)"^^ . . "HTML Summary of #139168 \n\nTHE EFFECT OF SOCIAL MEDIA USAGE ON VISITING INTENTIONS: The \nModerating Role of Influencer Following Behavior Among \nGeneration Z in Indonesia\n\n" . "text/html" . . . "GV Recreation Leisure"@en . . . "HN Social history and conditions. Social problems. Social reform"@en . .