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primary topic: THE EFFECT OF SOCIAL MEDIA USAGE ON VISITING INTENTIONS: The Moderating Role of Influencer Following Behavior Among Generation Z in Indonesia

THE EFFECT OF SOCIAL MEDIA USAGE ON VISITING INTENTIONS: The Moderating Role of Influencer Following Behavior Among Generation Z in Indonesia
type: Thesis
type: Article
abstract: Social media is one of the primary sources for Generation Z in seeking travel information and inspiration. This study aims to understand the relationship between social media usage goals and visit intentions, and to examine the moderating role of following social media influencers. The study used quantitative methods by distributing questionnaires to 212 respondents. Hypothesis testing was conducted using structural equation modeling (SEM) and multiple linear regression. The results showed that influencer source credibility positively influences the attitudes of social media users (Generation Z), increasing their intention to visit recommended tourist destinations. In addition, influencer following behavior strengthens the relationship between social media usage goals and visit intention. The findings provide insights for the tourism industry in crafting more effective digital marketing strategies, utilizing influencers as a more personalized and experiential promotional tool
date: 2025-08-20
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: THE EFFECT OF SOCIAL MEDIA USAGE ON VISITING INTENTIONS: The Moderating Role of Influencer Following Behavior Among Generation Z in Indonesia (PDF)
subject: GV Recreation Leisure
subject: HN Social history and conditions. Social problems. Social reform

THE EFFECT OF SOCIAL MEDIA USAGE ON VISITING INTENTIONS: The Moderating Role of Influencer Following Behavior Among Generation Z in Indonesia (PDF)
type: Document
has file: TA_ART_S_MRL_2108697_SK.pdf
has part: TA_ART_S_MRL_2108697_SK.pdf

THE EFFECT OF SOCIAL MEDIA USAGE ON VISITING INTENTIONS: The Moderating Role of Influencer Following Behavior Among Generation Z in Indonesia (PDF)
type: Document

Universitas Pendidikan Indonesia
type: Organization

KODEPRODI93202#Manajemen Resort dan Leisure_S1, Universitas Pendidikan Indonesia
type: Organization

- Ilyasa Irfan M R
type: Person
given name: -
family name: Ilyasa Irfan M R

- Ahmad Hudaiby Galih Kusumah
type: Person
given name: -
family name: Ahmad Hudaiby Galih Kusumah

- Erry Sukriah
type: Person
given name: -
family name: Erry Sukriah

HTML Summary of #139168 THE EFFECT OF SOCIAL MEDIA USAGE ON VISITING INTENTIONS: The Moderating Role of Influencer Following Behavior Among Generation Z in Indonesia
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primary topic: THE EFFECT OF SOCIAL MEDIA USAGE ON VISITING INTENTIONS: The Moderating Role of Influencer Following Behavior Among Generation Z in Indonesia

GV Recreation Leisure
type: Concept

HN Social history and conditions. Social problems. Social reform
type: Concept