eprintid: 139054 rev_number: 35 eprint_status: archive userid: 217287 dir: disk0/00/13/90/54 datestamp: 2025-09-22 03:28:25 lastmod: 2025-09-22 03:28:25 status_changed: 2025-09-22 03:28:25 type: thesis metadata_visibility: show creators_name: Raisya Qonita Zayn Nabilla, - creators_nim: 2100557 creators_id: raisyaqonita02@upi.edu contributors_type: http://www.loc.gov/loc.terms/relators/THS contributors_type: http://www.loc.gov/loc.terms/relators/THS contributors_name: Ferry Dwi Cahyadi, - contributors_name: Ahmad Beni Rouf, - contributors_nidn: NIDN0002099002 contributors_id: ferrydc@upi.edu contributors_id: benirouf@upi.edu title: ANALISIS KESESUAIAN WISATA DAN PENGEMBANGAN DI PANTAI PASIR PUTIH KECAMATAN KASEMEN KOTA SERANG ispublished: pub subjects: L1 divisions: Pend.KP_S1_SRG full_text_status: restricted keywords: Ekowisata Pantai, Indeks Kesesuaian Wisata Pantai, SWOT Coastal Ecotourism, Coastal Tourism Suitability Index, SWOT note: https://scholar.google.com/citations?view_op=new_articles&hl=id&imq=Raisya+Qonita+Zayn+Nabilla# ID SINTA Dosen Pembimbing: Ferry Dwi Cahyadi: 6088631 Ahmad Beni Rouf: 6867144 abstract: Pantai Pasir Putih yang terletak di Kelurahan Banten Kota Serang merupakan pantai alternatif masyarakat Kota Serang dengan kondisi pengelolaan yang kurang optimal atau tidak terkelola dengan baik. Hal ini dapat terlihat langsung pada saat berada di kawasan Pantai Pasir Putih dengan banyaknya sampah yang tidak dikelola dengan baik serta kurangnya fasilitas sarana prasarana. Letaknya yang strategis berada pada kawasan wisata Banten lama yang memberikan peluang untuk membentuk kawasan wisata terpadu yang bisa menjadi ikon baru Kota Serang. Penelitian ini bertujuan untuk menganalisis Indeks Kesesuaian Wisata Pantai Pasir Putih sebagai kategori rekreasi wisata pantai, menganalisis persepsi pengunjung terhadap komponen pariwisata dan merumuskan strategi pengembangan ekowisata di Pantai Pasir Putih. Metode penelitian yang digunakan adalah kombinasi yaitu gabungan kualitatif dan kuantitatif. Teknik pengambilan sampel dengan purposive sampling dan Accidental sampling. Berdasarkan hasil data persepsi pengunjung terhadap 4 komponen pariwisata komponen atractions, accessibilities, ancillary services, mendapat penilaian tidak baik, dan amenities sangat tidak baik dengan demikian Pantai Pasir Putih memiliki kesesuaian wisata dengan kategori S3 yaitu sesuai bersyarat dengan skor nilai 65.08% dan mendapatkan 5 strategi prioritas untuk pengembangan ekowisata di Pantai Pasir Putih yang dapat diterapkan oleh pihak-pihak terkait. The Pasir Putih Beach, located in Banten Subdistrict, Serang City, serves as an alternative destination for local residents; however, its management remains suboptimal and in many aspects unmanaged. This condition is evident from the presence of unmanaged waste scattered along the coastal area and the limited availability of supporting facilities and infrastructure. Strategically situated within the Banten Lama tourism area, the beach holds significant potential to be developed into an integrated tourism destination that could serve as a new icon for Serang City. This study aims to analyze the Tourism Suitability Index (IKW) of Pasir Putih Beach for recreational coastal tourism, examine visitors’ perceptions of tourism components, and formulate strategies for ecotourism development in the area. The research employed a mixed-methods approach, integrating both qualitative and quantitative techniques. Sampling was conducted using purposive and accidental sampling methods. Based on visitor perception data of the four tourism components attractions, accessibility, and ancillary services, which were rated as poor, and amenities, which were rated as very poor it was found that Pasir Putih Beach falls into the S3 category (conditionally suitable) with a score of 65.08%. Furthermore, five priority strategies for ecotourism development were identified, which can be implemented by relevant stakeholders. date: 2025-08-20 date_type: published institution: Universitas Pendidikan Indonesia department: KODEPRODI54249#Pendidikan Kelautan dan Perikanan Kampus Serang_S1 thesis_type: other thesis_name: other official_url: https://repository.upi.edu/ related_url_url: https://perpustakaan.upi.edu related_url_type: org citation: Raisya Qonita Zayn Nabilla, - (2025) ANALISIS KESESUAIAN WISATA DAN PENGEMBANGAN DI PANTAI PASIR PUTIH KECAMATAN KASEMEN KOTA SERANG. S1 thesis, Universitas Pendidikan Indonesia. document_url: http://repository.upi.edu/139054/3/S_PKP_2100557_Title.pdf document_url: http://repository.upi.edu/139054/4/S_PKP_2100557_Chapter1.pdf document_url: http://repository.upi.edu/139054/5/S_PKP_2100557_Chapter2.pdf document_url: http://repository.upi.edu/139054/6/S_PKP_2100557_Chapter3.pdf document_url: http://repository.upi.edu/139054/7/S_PKP_2100557_Chapter4.pdf document_url: http://repository.upi.edu/139054/8/S_PKP_2100557_Chapter5.pdf document_url: http://repository.upi.edu/139054/9/S_PKP_2100557_Appendix.pdf