eprintid: 137770 rev_number: 22 eprint_status: archive userid: 217189 dir: disk0/00/13/77/70 datestamp: 2025-09-09 04:34:24 lastmod: 2025-09-09 04:34:24 status_changed: 2025-09-09 04:34:24 type: thesis metadata_visibility: show creators_name: Desi Rahman, - creators_name: Rosita, - creators_name: Sri Marhanah, - creators_nim: NIM2102850 creators_nim: NIDN0019107804 creators_nim: NIDN0014108102 creators_id: desirahman@upi.edu creators_id: rosita1019@upi.edu creators_id: srimarhanah@upi.edu contributors_type: http://www.loc.gov/loc.terms/relators/THS contributors_type: http://www.loc.gov/loc.terms/relators/THS contributors_name: Rosita, - contributors_name: Sri Marhanah, - contributors_nidn: NIDN0019107804 contributors_nidn: NIDN0014108102 contributors_id: rosita1019@upi.edu contributors_id: srimarhanah@upi.edu title: PENGARUH FOMO (FEAR OF MISSING OUT) TERHADAP KEPUTUSAN BERKUNJUNG PADA GENERASI Z DAN GENERASI MILENIAL ispublished: pub subjects: GV subjects: H1 divisions: res full_text_status: restricted keywords: FOMO, Fear of Missing Out, Keputusan Berkunjung, Generasi Z, Generasi Milenial, Media Sosial, Destinasi Pariwisata FOMO, Fear of Missing Out, Visiting Decision, Generation Z, Millennials, Social Media, Tourism Destination note: https://scholar.google.com/citations?view_op=list_works&hl=en&user=fifQ0l8AAAAJ ID SINTA Dosen Pembimbing Rosita : 5997470 Sri Marhanah : 5993537 abstract: Penelitian ini bertujuan untuk menganalisis pengaruh fenomena FOMO (Fear of Missing Out) terhadap keputusan berkunjung pada Generasi Z dan Generasi Milenial. FOMO merupakan kondisi psikologis yang ditandai dengan perasaan takut tertinggal dari pengalaman orang lain, yang semakin relevan dalam era digital dengan tingginya penggunaan media sosial. Pendekatan kuantitatif digunakan dalam penelitian ini melalui metode survei kuesioner online kepada 200 responden yang terdiri dari Generasi Z dan Milenial yang aktif di media sosial dan pernah mengunjungi destinasi wisata viral. Dalam penelitian ini analisis data yang digunakan yaitu uji t (Independent sample t-test) dan regresi linear sederhana. Hasil penelitian yang diperoleh menunjukkan bahwa terdapat perbedaan tingkat FOMO dan keputusan berkunjung antara Generasi Z dan Milenial, FOMO berpengaruh signifikan terhadap keputusan berkunjung pada Generasi Z dan Generasi Milenial, dengan pengaruh yang lebih besar pada Generasi Z. Hasil dari temuan ini menunjukkan kontribusi yang berarti dalam perancangan strategi pemasaran destinasi wisata berbasis media sosial, khususnya dalam menyesuaikan konten pemasaran sesuai dengan karakteristik generasi yang dituju. This study aims to analyze the influence of the FOMO (Fear of Missing Out) phenomenon on visit decisions among Generation Z and Millennials. FOMO is a psychological condition characterized by the fear of missing out on experiences that others are having, which has become increasingly relevant in the digital era with the widespread use of social media. A quantitative approach was employed in this research using an online questionnaire survey conducted with 200 respondents comprising Generation Z and Millennials who are active on social media and have visited viral tourist destinations. Data analysis methods utilized in this study include the independent sample t-test and simple linear regression. The results indicate that there are differences in FOMO levels and visit decisions between Generation Z and Millennials. FOMO has a significant effect on visit decisions for both generational groups, with a greater influence observed among Generation Z. These findings provide meaningful contributions to the design of social media-based tourism destination marketing strategies, particularly in tailoring marketing content according to the targeted generational characteristics. date: 2025-07-17 date_type: published institution: Universitas Pendidikan Indonesia department: KODEPRODI93202#Manajemen Resort dan Leisure_S1 thesis_type: other thesis_name: other official_url: https://repository.upi.edu/ related_url_url: https://perpustakaan.upi.edu related_url_type: org citation: Desi Rahman, - and Rosita, - and Sri Marhanah, - (2025) PENGARUH FOMO (FEAR OF MISSING OUT) TERHADAP KEPUTUSAN BERKUNJUNG PADA GENERASI Z DAN GENERASI MILENIAL. S1 thesis, Universitas Pendidikan Indonesia. document_url: http://repository.upi.edu/137770/1/S_MRL_2102850_Title.pdf document_url: http://repository.upi.edu/137770/2/S_MRL_2102850_Chapter%201.pdf document_url: http://repository.upi.edu/137770/3/S_MRL_2102850_Chapter%202.pdf document_url: http://repository.upi.edu/137770/4/S_MRL_2102850_Chapter%203.pdf document_url: http://repository.upi.edu/137770/5/S_MRL_2102850_Chapter%204.pdf document_url: http://repository.upi.edu/137770/6/S_MRL_2102850_Chapter%205.pdf document_url: http://repository.upi.edu/137770/7/S_MRL_2102850_Appendix.pdf