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primary topic: PENGARUH SOCIAL COMMERCE TERHADAP E-REPURCHASE INTENTION MELALUI CUSTOMER ENGAGAMENT

PENGARUH SOCIAL COMMERCE TERHADAP E-REPURCHASE INTENTION MELALUI CUSTOMER ENGAGAMENT
type: Thesis
type: Article
abstract: Penelitian ini bertujuan untuk memperoleh gambaran dan menganalisis pengaruh social commerce terhadap e-repurchase intention melalui customer engagement pada followers shopee mayoutfit. Penelitian ini bersifat deskriptif dan verifikatif dengan pendekatan explanatory survey. Teknik pengambilan sampel yang digunakan adalah simple random sampling, melibatkan 349 responden. Analisis data dilakukan menggunakan Structural Equation Model (SEM). Hasil penelitian menunjukkan bahwa tingkat social commerce, customer engagement, serta e-repurchase intention berada pada kategori baik. Secara signifikan, social commerce berpengaruh positif terhadap e-repurchase intention. Sementara itu, customer engagement juga berpengaruh langsung terhadap e-repurchase intention dan memediasi hubungan antara social commerce dengan e-repurchase intention. Artinya, meskipun pelanggan telah merasakan manfaat interaksi melalui social commerce, tingkat keterlibatan mereka tetap menjadi faktor penting yang memperkuat niat untuk melakukan pembelian ulang. Implikasi dari penelitian ini mengarah pada pentingnya strategi pemasaran digital yang tidak hanya menekankan pemanfaatan fitur interaktif dalam social commerce, tetapi juga pada upaya memperkuat customer engagement guna mempertahankan e-repurchase intention, serta memastikan keberlanjutan daya saing UMKM di era digital. Kata Kunci : social commerce, customer engagement, e-repurchase intention This study aims to provide an overview and analyze the influence of social commerce on e-repurchase intention through customer engagement among Shopee Mayoutfit followers. The research employs a descriptive and verificative method with an explanatory survey approach. The sampling technique used was simple random sampling, involving 349 respondents. Data were analyzed using Structural Equation Modeling (SEM). The results indicate that the levels of social commerce, customer engagement, and e-repurchase intention are categorized as good. Social commerce has a sign…
date: 2025-08-29
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: PENGARUH SOCIAL COMMERCE TERHADAP E-REPURCHASE INTENTION MELALUI CUSTOMER ENGAGAMENT (Text)
subject: HD Industries. Land use. Labor
subject: HD28 Management. Industrial Management
subject: HF Commerce

PENGARUH SOCIAL COMMERCE TERHADAP E-REPURCHASE INTENTION MELALUI CUSTOMER ENGAGAMENT (Text)
type: Document
has file: T_MM_2309981_Title.pdf
has part: T_MM_2309981_Title.pdf

PENGARUH SOCIAL COMMERCE TERHADAP E-REPURCHASE INTENTION MELALUI CUSTOMER ENGAGAMENT (Text)
type: Document
has file: T_MM_2309981_Chapter1.pdf
has part: T_MM_2309981_Chapter1.pdf

PENGARUH SOCIAL COMMERCE TERHADAP E-REPURCHASE INTENTION MELALUI CUSTOMER ENGAGAMENT (Text)
type: Document

PENGARUH SOCIAL COMMERCE TERHADAP E-REPURCHASE INTENTION MELALUI CUSTOMER ENGAGAMENT (Text)
type: Document
has file: T_MM_2309981_Chapter3.pdf
has part: T_MM_2309981_Chapter3.pdf

PENGARUH SOCIAL COMMERCE TERHADAP E-REPURCHASE INTENTION MELALUI CUSTOMER ENGAGAMENT (Text)
type: Document

PENGARUH SOCIAL COMMERCE TERHADAP E-REPURCHASE INTENTION MELALUI CUSTOMER ENGAGAMENT (Text)
type: Document

PENGARUH SOCIAL COMMERCE TERHADAP E-REPURCHASE INTENTION MELALUI CUSTOMER ENGAGAMENT (Text)
type: Document
has file: T_MM_2309981_Chapter6.pdf
has part: T_MM_2309981_Chapter6.pdf

PENGARUH SOCIAL COMMERCE TERHADAP E-REPURCHASE INTENTION MELALUI CUSTOMER ENGAGAMENT (Text)
type: Document

Universitas Pendidikan Indonesia
type: Organization

KODEPRODI61105#Manajemen_S2, Universitas Pendidikan Indonesia
type: Organization

- Agus Rahayu
type: Person
given name: -
family name: Agus Rahayu

- Puspo Dewi Dirgantari
type: Person
given name: -
family name: Puspo Dewi Dirgantari

- Alma Bella Hermayanti
type: Person
given name: -
family name: Alma Bella Hermayanti

HTML Summary of #137507 PENGARUH SOCIAL COMMERCE TERHADAP E-REPURCHASE INTENTION MELALUI CUSTOMER ENGAGAMENT
format: text/html
primary topic: PENGARUH SOCIAL COMMERCE TERHADAP E-REPURCHASE INTENTION MELALUI CUSTOMER ENGAGAMENT

HD Industries. Land use. Labor
type: Concept

HD28 Management. Industrial Management
type: Concept

HF Commerce
type: Concept