eprintid: 136610
rev_number: 41
eprint_status: archive
userid: 217031
dir: disk0/00/13/66/10
datestamp: 2025-08-28 08:03:15
lastmod: 2025-08-28 08:03:15
status_changed: 2025-08-28 08:03:15
type: thesis
metadata_visibility: show
creators_name: Fauzia Salsabilla Zahra, -
creators_name: Rifqi Asy'ari, -
creators_name: Dally Nur Arif, -
creators_nim: NIM2105962
creators_nim: NIDN9990631943
creators_nim: NIDN0430019001
creators_id: fauziasalsabillaz@upi.edu
creators_id: rifqiasyari@upi.edu
creators_id: dallynarif@upi.edu
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_name: Rifqi Asy'ari, -
contributors_name: Dally Nur Arif, -
contributors_nidn: NIDN9990631943
contributors_nidn: NIDN0430019001
contributors_id: rifqiasyari@upi.edu
contributors_id: dallynarif@upi.edu
title: PENGARUH DAYA TARIK DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG WISATA KIARA ARTHA PARK
ispublished: pub
subjects: L1
divisions: Inpar_S1_Sum
full_text_status: restricted
keywords: Kata Kunci: Pariwisata, Daya Tarik, Electronic Word of Mouth (E-WOM), Keputusan Berkunjung, Kiara Artha Park.

Keywords: Tourism, Attraction, Electronic Word of Mouth (E-WOM), Visiting Decision, Kiara Artha Park.
note: ID Sinta Dosen Pembimbing
Rifqi Asy'ari: 6781422
Dally Nur Arif : 6745748
abstract: Pariwisata merupakan sektor yang berkembang pesat dan memiliki peran strategis dalam perekonomian daerah. Namun, tingkat kunjungan wisatawan seringkali dipengaruhi oleh daya tarik destinasi dan informasi yang diperoleh melalui Electronic Word of Mouth (E-WOM). Permasalahan dalam penelitian ini adalah sejauh mana daya tarik dan E-WOM memengaruhi keputusan berkunjung wisatawan ke Kiara Artha Park. Penelitian ini bertujuan untuk menganalisis pengaruh daya tarik dan E-WOM secara parsial maupun simultan terhadap keputusan berkunjung. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan survei. Data diperoleh dari jumlah responden yang merupakan pengunjung Kiara Artha Park, dengan teknik purposive sampling. Analisis data menggunakan regresi linear berganda melalui bantuan program SPSS. Hasil penelitian menunjukkan bahwa daya tarik berpengaruh positif dan signifikan terhadap keputusan berkunjung. E-WOM juga berpengaruh positif dan signifikan terhadap keputusan berkunjung. Secara simultan, kedua variabel independen memberikan kontribusi sebesar [persentase, misal 48,9%] terhadap variasi keputusan berkunjung wisatawan. Kesimpulannya, peningkatan kualitas daya tarik, seperti fasilitas, kenyamanan, dan keunikan destinasi, serta pengelolaan E-WOM yang efektif melalui media sosial dan platform ulasan daring, dapat menjadi strategi penting untuk menarik lebih banyak wisatawan ke Kiara Artha Park.

Tourism is a rapidly growing sector that plays a strategic role in the regional economy. However, the level of tourist visits is often influenced by the attractiveness of the destination and the information obtained through Electronic Word of Mouth (E-WOM). The problem in this study is to what extent destination attractiveness and E-WOM affect tourists’ visiting decisions to Kiara Artha Park. This study aims to analyze the partial and simultaneous influence of destination attractiveness and E-WOM on visiting decisions. The research method used is quantitative with a survey approach. Data were collected from [number] respondents who were visitors to Kiara Artha Park using purposive sampling. Data analysis was conducted using multiple linear regression with the assistance of SPSS software. The results show that destination attractiveness has a positive and significant effect on visiting decisions. E-WOM also has a positive and significant effect on visiting decisions. Simultaneously, both independent variables contribute percentage, e.g., 48.9% to the variation in tourists’ visiting decisions. In conclusion, improving the quality of destination attractiveness, such as facilities, comfort, and uniqueness, as well as managing E-WOM effectively through social media and online review platforms, can be an important strategy to attract more tourists to Kiara Artha Park.
date: 2025-08-22
date_type: published
institution: Universitas Pendidikan Indonesia
department: KODEPRODI93272#Industri Pariwisata_S1
thesis_type: other
thesis_name: other
official_url: https://repository.upi.edu/
related_url_url: https://perpustakaan.upi.edu/
related_url_type: org
citation:   Fauzia Salsabilla Zahra, - and Rifqi Asy'ari, - and Dally Nur Arif, -  (2025) PENGARUH DAYA TARIK DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG WISATA KIARA ARTHA PARK.  S1 thesis, Universitas Pendidikan Indonesia.   
document_url: http://repository.upi.edu/136610/8/S_INPAR_2105962_Title.pdf
document_url: http://repository.upi.edu/136610/1/S_INPAR_2105962_CHAPTER%201.pdf
document_url: http://repository.upi.edu/136610/6/S_INPAR_2105962_CHAPTER%202.pdf
document_url: http://repository.upi.edu/136610/5/S_INPAR_2105962_CHAPTER%203.pdf
document_url: http://repository.upi.edu/136610/2/S_INPAR_2105962_CHAPTER%204.pdf
document_url: http://repository.upi.edu/136610/3/S_INPAR_2105962_CHAPTER%205.pdf
document_url: http://repository.upi.edu/136610/7/S_INPAR_2105962_Appendix.pdf