%O https://scholar.google.com/citations?hl=en&user=mhDbA2gAAAAJ&view_op=list_works&sortby=pubdate ID SINTA Dosen Pembimbing: Agus Rahayu: 5985049 Chairul Furqon: 5994043 Mokh. Adib Sultan: 6002446 %K Orientasi pasar, Kemampuan pengendalian manajemen kualitas, Strategi kelincahan, Program adaptasi rantai pasok, Kinerja Perusahaan Market Orientation, quality management control capability, leagility strategy, supply chain adaptive program, Firm Performance %X The automotive industry in Indonesia faces challenges that are not easy. Especially spare parts and components companies in the current business competition, this has an impact on the company's performance to fluctuate. Business competition at this time, spurs the company to be able to produce quality products needed by consumers. To win the competition and achieve organizational success, the right strategy is needed. This study aims to examine the mediating effect of Leagility Strategy and Supply Chain Adaptive Program to Improve the Performance of Automotive Spare Parts Companies. This study uses a quantitative approach in the form of a survey. The sample selection process in this study is based on meeting the minimum sample size requirements needed for analysis using the CB-SEM Structural Equation Modeling (SEM) method. The total sample consisted of 209 respondents and was further analyzed using CB-SEM AMOS 24. The results of the study indicate that there is an indirect influence of market orientation and quality management control capability on company performance through two mediating variables, namely leagility strategy and supply chain adaptive program. With this integrative approach, the new model emphasizes that company performance requires a holistic framework, encompassing Leagility Strategy and Supply Chain Adaptive Program. Additionally, it was found that leagility strategy influences companies in formulating corporate strategies, and the better the market orientation and quality management control capability within a company, the more direct the impact on corporate strategy formulation. This research can serve as a reference for developing strategic management, particularly in enhancing company performance by leveraging market orientation and improving quality management control capabilities. These elements are crucial in formulating a leagility strategy implemented through a supply chain adaptive program. %T MODEL LEAGILITY STRATEGY DAN SUPPLY CHAIN ADAPTIVE PROGRAM UNTUK MENINGKATKAN KINERJA PERUSAHAAN SPAREPART OTOMOTIF %A - Miftakul Huda %A - Agus Rahayu %A - Chairul Furqon %A - Mokhamad Adib Sultan %D 2025 %L repoupi136556 %I Universitas Pendidikan Indonesia