eprintid: 136447 rev_number: 67 eprint_status: archive userid: 216928 dir: disk0/00/13/64/47 datestamp: 2025-09-02 01:51:14 lastmod: 2025-09-02 01:51:14 status_changed: 2025-09-02 01:51:14 type: thesis metadata_visibility: show creators_name: Septi Tri Wulandari, - creators_name: Dr. Bambang Widjanjanta, M.M., - creators_name: Dr. Puspo Dewi Dirgantari, S.Pd., M.T., M.M., - creators_nim: NIM2109289 creators_nim: NIDN0022106105 creators_nim: NIDN0030088204 creators_id: sptiwulandari@upi.edu creators_id: bambangwidjajanta@upi.edu creators_id: puspodewi@upi.edu contributors_type: http://www.loc.gov/loc.terms/relators/THS contributors_type: http://www.loc.gov/loc.terms/relators/THS contributors_name: Dr. Bambang Widjanjanta, M.M., - contributors_name: Dr. Puspo Dewi Dirgantari, S.Pd., M.T., M.M., - contributors_nidn: NIDN0022106105 contributors_nidn: NIDN0030088204 contributors_id: bambangwidjajanta@upi.edu contributors_id: puspodewi@upi.edu title: PENGARUH PRODUCT QUALITY DAN BRAND IMAGE TERHADAP BRAND LOYALTY: Survei terhadap Pengguna Bedak Muka Padat Pada Member Pixytinkermate Community Indonesia ispublished: pub subjects: HE subjects: HF subjects: L1 divisions: PEBIS full_text_status: restricted keywords: Kualitas Produk, Citra Merek, Loyalitas Merek Product Quality, Brand Image, Brand Loyalty note: https://scholar.google.com/citations?hl=en&user=bu4BHEkAAAAJ&view_op=list ID SINTA Dosen Pembimbing: Bambang Widjajanta: 5984870 Puspo Dewi Dirgantari: 5980376 abstract: Penelitian ini bertujuan untuk menganalisis pengaruh product quality dan brand image terhadap brand loyalty pada member pixytinkermate community Indonesia. metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif dan metode verifikatif dengan unit analisis yakni member pixytinkermate community Indonesia dengan jumlah populasi 6.290 member dan sampel diperoleh sebanyak 332 responden menggunakan purposive sampling dengan software IBM SPSS AMOS version 22 for Windows. Data diolah dengan menggunakan metode Struktural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa product quality dan brand image berpengaruh signifikan dan positif terhadap brand loyalty baik secara parsial maupun secara simultan, hal tersebut ditunjukkan dengan besaran critical rasio yang lebih besar dari nilai minimum. Implikasi dari penelitian ini menunjukkan bahwa semakin baik product quality dan semakin positif brand image yang dimiliki maka semakin baik pula brand loyalty pada member pixytinkermate community Indonesia. Selain itu, hasil penelitia ini juga dapat menjadi dasar bagi perusahaan dan lembaga pedidikan untuk mengembangkan strategi pemasaran dan juga pembelajaran pentingnya product quality dan brand image dalam membangun brand loyalty. This study aims to analyze the influence of product quality and brand image on brand loyalty among members of the pixytinkermate community Indonesia. The research employed descriptive and verification methods, with the unit of analysis being members of the pixytinkermate community Indonesia. from a total population of 6,290 members, a sample of 332 respondents was selected using purposive sampling. Data were analyzed using IBM SPSS AMOS version 22 for Windows and processed through Structural Equation Modeling (SEM). The results show that product quality and brand image have a significant and positive effect on brand loyalty, both partially and simultaneously, as indicated by critical ratio values exceeding the minimum threshold. The implications of this study suggest that the better the product quality and the more positive the brand image, the higher the level of brand loyalty among Pixytinkermate Community Indonesia members. Moreover, the findings can serve as a basis for companies and educational institutions to develop marketing strategies and learning approcaches that emphasize the importance of product quality and brand image in building brand loyalty. date: 2025-07-30 date_type: published institution: Universitas Pendidikan Indonesia department: KODEPRODI87210#Pendidikan_Bisnis_S1 thesis_type: other thesis_name: other official_url: https://repository.upi.edu/ related_url_url: https://repository.upi.edu/ related_url_type: org citation: Septi Tri Wulandari, - and Dr. Bambang Widjanjanta, M.M., - and Dr. Puspo Dewi Dirgantari, S.Pd., M.T., M.M., - (2025) PENGARUH PRODUCT QUALITY DAN BRAND IMAGE TERHADAP BRAND LOYALTY: Survei terhadap Pengguna Bedak Muka Padat Pada Member Pixytinkermate Community Indonesia. S1 thesis, Universitas Pendidikan Indonesia. document_url: http://repository.upi.edu/136447/15/S_MBS_2109289_Title.pdf document_url: http://repository.upi.edu/136447/16/S_MBS_2109289_Chapter1.pdf document_url: http://repository.upi.edu/136447/17/S_MBS_2109289_Chapter2.pdf document_url: http://repository.upi.edu/136447/18/S_MBS_2109289_Chapter3.pdf document_url: http://repository.upi.edu/136447/19/S_MBS_2109289_Chapter4.pdf document_url: http://repository.upi.edu/136447/20/S_MBS_2109289_Chapter5.pdf document_url: http://repository.upi.edu/136447/21/S_MBS_2109289_Appendix.pdf