eprintid: 135847 rev_number: 22 eprint_status: archive userid: 216538 dir: disk0/00/13/58/47 datestamp: 2025-08-20 02:40:04 lastmod: 2025-08-20 02:40:36 status_changed: 2025-08-20 02:40:36 type: thesis metadata_visibility: show creators_name: Alfat Fakhrurrazi, - creators_name: Indra Safari, - creators_name: Oman Sukirman, - creators_nim: NIM2107097 creators_nim: NIDN0002097704 creators_nim: NIDN0419027601 creators_id: falfat252@upi.edu creators_id: indrasafari77@upi.edu creators_id: oman@upi.edu contributors_type: http://www.loc.gov/loc.terms/relators/THS contributors_type: http://www.loc.gov/loc.terms/relators/THS contributors_name: Indra Safari, - contributors_name: Oman Sukirman, - contributors_nidn: NIDN0002097704 contributors_nidn: NIDN0419027601 contributors_id: indrasafari77@upi.edu contributors_id: oman@upi.edu title: DAMPAK CITRA DESTINASI TERHADAP KEPUTUSAN WISATAWAN UNTUK BERKUNJUNG KEMBALI KE DESTINASI WISATA WAYANG WINDU PANENJOAN KABUPATEN BANDUNG ispublished: pub subjects: L1 divisions: Inpar_S1_Sum full_text_status: restricted keywords: Citra Destinasi, Loyalitas Wisatawan, Minat Berkunjung Kembali, Wayang Windu Panenjoan. Destination Image, Revisit Intention, Tourist Loyalty, Wayang Windu Panenjoan. abstract: Citra destinasi merupakan persepsi yang terbentuk melalui pengalaman, informasi, dan kesan yang diperoleh wisatawan terhadap suatu tempat wisata. Penelitian ini bertujuan untuk mengetahui besarnya dampak citra destinasi terhadap keputusan wisatawan untuk berkunjung kembali ke destinasi wisata Wayang Windu Panenjoan di Kabupaten Bandung. Metode yang digunakan dalam penelitian ini adalah kuantitatif dengan pendekatan deskriptif dan verifikatif. Data dikumpulkan melalui kuesioner yang disebarkan kepada 100 responden yang pernah mengunjungi Wayang Windu Panenjoan, dan dianalisis menggunakan teknik analisis regresi linier sederhana serta uji korelasi Pearson. Hasil penelitian menunjukkan bahwa citra destinasi memiliki pengaruh positif dan signifikan terhadap keputusan wisatawan untuk melakukan kunjungan ulang. Faktor-faktor seperti keindahan alam, ketersediaan fasilitas, aksesibilitas, serta pengalaman berwisata yang menyenangkan menjadi elemen penting dalam membentuk citra positif destinasi. Temuan ini memberikan implikasi bahwa pengelola destinasi wisata perlu memperhatikan dan meningkatkan kualitas citra destinasi agar dapat mendorong loyalitas wisatawan dan keberlanjutan kunjungan. Destination image is a perception formed through experience, information, and impressions obtained by tourists towards a tourist destination. This study aimed to determine the magnitude of the impact of destination image on tourists' decisions to revisit the Wayang Windu Panenjoan tourist destination in Bandung Regency. The method used in this study was a quantitative method with a descriptive and verification approach. Data were collected through questionnaires distributed to 100 respondents who had visited Wayang Windu Panenjoan, and analyzed using simple linear regression analysis techniques and Pearson correlation tests. The results of the study indicated that destination image had a positive and significant influence on tourists' decisions to revisit. Factors such as natural beauty, availability of facilities, accessibility, and a pleasant travel experience are important elements in forming a positive destination image. These findings imply that tourism destination managers need to pay attention to and improve the quality of destination image to encourage tourist loyalty and sustainable visits. date: 2025-07-22 date_type: published institution: Universitas Pendidikan Indonesia department: KODEPRODI93272#Industri Pariwisata_S1 thesis_type: other thesis_name: other official_url: https://repository.upi.edu/ related_url_url: https://perpustakaan.upi.edu/ related_url_type: org citation: Alfat Fakhrurrazi, - and Indra Safari, - and Oman Sukirman, - (2025) DAMPAK CITRA DESTINASI TERHADAP KEPUTUSAN WISATAWAN UNTUK BERKUNJUNG KEMBALI KE DESTINASI WISATA WAYANG WINDU PANENJOAN KABUPATEN BANDUNG. S1 thesis, Universitas Pendidikan Indonesia. document_url: http://repository.upi.edu/135847/1/S_IPAR_2107097_Title.pdf document_url: http://repository.upi.edu/135847/2/S_IPAR_2107097_Chapter1.pdf document_url: http://repository.upi.edu/135847/3/S_IPAR_2107097_Chapter2.pdf document_url: http://repository.upi.edu/135847/4/S_IPAR_2107097_Chapter3.pdf document_url: http://repository.upi.edu/135847/5/S_IPAR_2107097_Chapter4.pdf document_url: http://repository.upi.edu/135847/6/S_IPAR_2107097_Chapter5.pdf document_url: http://repository.upi.edu/135847/7/S_IPAR_2107097_Appendix.pdf