@phdthesis{repoupi135830,
           title = {ANALISIS MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN MINAT BERKUNJUNG WISATAWAN KE WANA WISATA KAMPOENG CIHERANG},
            note = {https://scholar.google.com/citations?view\_op=new\_profile\&hl=en

ID SINTA Dosen Pembimbing:
Irena Novarlia: 6784293
Rifqi As'yari: 6781422},
           month = {July},
            year = {2025},
          school = {Universitas Pendidikan Indonesia},
        keywords = {Media Sosial, Instagram, Minat Wisatawan, Wisata Alam.

Social Media, Instagram, Tourist Interest, Tourism Forest.},
             url = {https://repository.upi.edu/},
        abstract = {Wana Wisata Kampoeng Ciherang merupakan salah satu destinasi wisata alam yang berada dikawasan hutan pinus milik Perum Perhutani di Kabupaten Sumedang. Namun, dalam beberapa tahun terakhir, tingkat kunjungan wisatawan ke wisata tersebut menunjukan tren fluktuatif dan cenderung stagnan. Fenomena ini menimbulkan pertanyaan tentang faktor - faktor yang memengaruhi minat berkunjung wisatawan, khususnya pada aspek promosi digital seperti pada media sosial instagram @kampoengciherang\_official. Penelitian menggunakan pendekatan kuantitatif dengan metode deskriptif dan korelasional. Data diperoleh melalui kuesioner yang disebarkan kepada 377 responden. Variabel independent dalam penelitian ini adalah media sosial instagram (X), sedangkan variable dependen adalah minat berkunjung wisatawan (Y). Dikarenakan data tidak terdistribusi dengan normal, digunakan uji Spearman Rank dan Rank Based Regression untuk menguji hipotesis. Hasil Penelitian menunjukan bahwa media sosial instagram memiliki pengaruh cukup signifikan dalam meningkatkan minat berkunjung wisatawan, dengan nilai determinasi sebesar 32,5\%. Artinya, media sosial instagram berpengaruh cukup kuat untuk meningkatkan minat berkunjung wisatawan. Peneliti berharap pengelola Wana Wisata Kampoeng Ciherang dapat lebih mengembangkan media sosial instagramnya untuk menarik minat wisatawan dan peneliti selanjutnya dapat melakukan penelitian dengan tema yang sama untuk mengembangkan Wana Wisata Kampoeng Ciherang.

Wana Wisata Kampoeng Ciherang is a natural tourism destination located in a pine forest area owned by Perum Perhutani in Sumedang Regency. However, in recent years, the number of tourist visits to this tourist attraction has shown a fluctuating trend and tends to stagnate. This phenomenon raises questions about the factors that influence tourist interest in visiting, especially in digital promotion aspects such as on Instagram social media @kampoengciherang\_official. The study used a quantitative approach with descriptive and correlational methods. Data were obtained through questionnaires distributed to 377 respondents. The independent variable in this study was Instagram social media (X), while the dependent variable was tourist interest in visiting (Y). Because the data was not normally distributed, Spearman Rank and Rank-Based Regression tests were used
to test the hypothesis. The results of the study showed that Instagram social media had a significant influence in increasing tourist interest in visiting, with a determination value of 32.5\%. This means that Instagram social media has a strong influence in increasing tourist interest in visiting. Researchers hope that the managers of Kampoeng Ciherang Tourism Forest can further develop their Instagram social media to attract tourists and future researchers can conduct
research with the same theme to develop Wana Wisata Kampoeng Ciherang.},
          author = {Arya Pancanaka Senatria, - and Irena Novarlia, - and Rifqi Asy'ari, -}
}