<> <http://www.w3.org/2000/01/rdf-schema#comment> "The repository administrator has not yet configured an RDF license."^^<http://www.w3.org/2001/XMLSchema#string> .
<> <http://xmlns.com/foaf/0.1/primaryTopic> <http://repository.upi.edu/id/eprint/135630> .
<http://repository.upi.edu/id/eprint/135630> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Thesis> .
<http://repository.upi.edu/id/eprint/135630> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Article> .
<http://repository.upi.edu/id/eprint/135630> <http://purl.org/dc/terms/title> "PENGARUH DIGITAL MARKETING MELALUI META ADS TERHADAP BRAND AWARENESS UMKM KOPI"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/eprint/135630> <http://purl.org/ontology/bibo/abstract> "UMKM di Indonesia menghadapi tantangan dalam meningkatkan jangkauan pemasaran akibat keterbatasan \r\nsumber daya dan persaingan digital yang ketat. Meta Ads menjadi salah satu strategi digital marketing yang memungkinkan segmentasi audiens yang lebih spesifik dan efektif dalam meningkatkan brand awareness. Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing melalui Meta Ads dalam meningkatkan brand awareness UMKM Amound Coffee. Metode yang digunakan adalah kuantitatif deskriptif dengan survei sebelum dan sesudah kampanye Meta Ads. Kampanye dilakukan selama satu hari melalui Instagram Reels dengan target audiens yang relevan. Data yang diperoleh dianalisis menggunakan uji Wilcoxon Signed-Rank Test untuk mengukur perubahan brand awareness sebelum dan sesudah kampanye. Hasil penelitian menunjukkan bahwa Meta Ads berkontribusi signifikan dalam meningkatkan jangkauan audiens dan brand awareness. Dengan demikian, digital marketing melalui Meta Ads dapat menjadi strategi efektif bagi UMKM dalam memperluas jangkauan pasar dan meningkatkan brand awareness. Dampaknya tidak hanya meningkatkan daya saing UMKM \r\ndi era digital, tetapi juga membuka peluang pertumbuhan bisnis yang lebih luas. Penelitian selanjutnya dapat memperluas cakupan dengan menguji efektivitas kampanye dalam durasi lebih panjang atau membandingkan berbagai platform iklan digital.\r\n-----\r\nMSMEs in Indonesia face challenges in increasing their marketing reach due to limited resources and intense digital competition. Meta Ads is one of the digital marketing strategies that allows for more specific and effective audience segmentation in increasing brand awareness. This study aims to analyze the influence of digital marketing through Meta Ads in increasing brand awareness of MSME Amound Coffee. The method used is quantitative descriptive with a survey before and after the Meta Ads campaign. The campaign was conducted for one day via Instagram Reels with a relevant target audience. The data obtained were analyzed using the Wilcoxon Signed-Rank Test to measure changes in brand awareness before and after the campaign. The results showed that Meta Ads contributed significantly to increasing audience reach and brand awareness. Thus, digital marketing through Meta Ads can be an effective strategy for MSMEs inexpanding market reach and increasing brand awareness. The impact is not only to increase the competitiveness of MSMEs in the digital era, but also to open up opportunities for wider business growth. Further research can expand the scope by testing the effectiveness of campaigns over a longer duration or comparing various digital advertising platforms."^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/eprint/135630> <http://purl.org/dc/terms/date> "2025-07-23" .
<http://repository.upi.edu/id/document/2464507> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://repository.upi.edu/id/document/2464491> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://repository.upi.edu/id/org/ext-a9c2eb0511b02850a1b786cbd18c66dd> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Organization> .
<http://repository.upi.edu/id/org/ext-a9c2eb0511b02850a1b786cbd18c66dd> <http://xmlns.com/foaf/0.1/name> "Universitas Pendidikan Indonesia"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/eprint/135630> <http://purl.org/dc/terms/issuer> <http://repository.upi.edu/id/org/ext-a9c2eb0511b02850a1b786cbd18c66dd> .
<http://repository.upi.edu/id/org/ext-78ec58ce9f36b2c757b7398128c71b20> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Organization> .
<http://repository.upi.edu/id/org/ext-78ec58ce9f36b2c757b7398128c71b20> <http://xmlns.com/foaf/0.1/name> "KODEPRODI59201#Pendidikan Sistem dan Teknologi Informasi Kampus Purwakarta_S1, Universitas Pendidikan Indonesia"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/org/ext-78ec58ce9f36b2c757b7398128c71b20> <http://purl.org/dc/terms/isPartOf> <http://repository.upi.edu/id/org/ext-a9c2eb0511b02850a1b786cbd18c66dd> .
<http://repository.upi.edu/id/eprint/135630> <http://purl.org/dc/terms/issuer> <http://repository.upi.edu/id/org/ext-78ec58ce9f36b2c757b7398128c71b20> .
<http://repository.upi.edu/id/org/ext-a9c2eb0511b02850a1b786cbd18c66dd> <http://purl.org/dc/terms/hasPart> <http://repository.upi.edu/id/org/ext-78ec58ce9f36b2c757b7398128c71b20> .
<http://repository.upi.edu/id/eprint/135630> <http://purl.org/ontology/bibo/volume> "5" .
<http://repository.upi.edu/id/eprint/135630> <http://purl.org/ontology/bibo/issue> "4" .
<http://repository.upi.edu/id/org/ext-3358c8111343c902b0b124f18700b137> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Organization> .
<http://repository.upi.edu/id/org/ext-3358c8111343c902b0b124f18700b137> <http://xmlns.com/foaf/0.1/name> "Jurnal Pendidikan dan Teknologi Indonesia"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/eprint/135630> <http://purl.org/dc/terms/publisher> <http://repository.upi.edu/id/org/ext-3358c8111343c902b0b124f18700b137> .
<http://repository.upi.edu/id/publication/ext-27754219> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Collection> .
<http://repository.upi.edu/id/publication/ext-27754219> <http://xmlns.com/foaf/0.1/name> "Jurnal Pendidikan dan Teknologi Indonesia"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/eprint/135630> <http://purl.org/dc/terms/isPartOf> <http://repository.upi.edu/id/publication/ext-27754219> .
<http://repository.upi.edu/id/publication/ext-27754219> <http://www.w3.org/2002/07/owl#sameAs> <urn:issn:27754219> .
<http://repository.upi.edu/id/publication/ext-27754219> <http://purl.org/ontology/bibo/issn> "27754219" .
<http://repository.upi.edu/id/eprint/135630> <http://purl.org/ontology/bibo/status> <http://purl.org/ontology/bibo/status/peerReviewed> .
<http://repository.upi.edu/id/eprint/135630> <http://purl.org/ontology/bibo/status> <http://purl.org/ontology/bibo/status/published> .
<http://repository.upi.edu/id/eprint/135630> <http://purl.org/dc/terms/creator> <http://repository.upi.edu/id/person/ext-shidqiahmadbaihaqi@upi.edu> .
<http://repository.upi.edu/id/eprint/135630> <http://purl.org/ontology/bibo/authorList> <http://repository.upi.edu/id/eprint/135630#authors> .
<http://repository.upi.edu/id/eprint/135630#authors> <http://www.w3.org/1999/02/22-rdf-syntax-ns#_1> <http://repository.upi.edu/id/person/ext-shidqiahmadbaihaqi@upi.edu> .
<http://repository.upi.edu/id/eprint/135630> <http://purl.org/dc/terms/creator> <http://repository.upi.edu/id/person/ext-supri@upi.edu> .
<http://repository.upi.edu/id/eprint/135630> <http://purl.org/ontology/bibo/authorList> <http://repository.upi.edu/id/eprint/135630#authors> .
<http://repository.upi.edu/id/eprint/135630#authors> <http://www.w3.org/1999/02/22-rdf-syntax-ns#_2> <http://repository.upi.edu/id/person/ext-supri@upi.edu> .
<http://repository.upi.edu/id/eprint/135630> <http://www.loc.gov/loc.terms/relators/AUT> <http://repository.upi.edu/id/person/ext-supri@upi.edu> .
<http://repository.upi.edu/id/person/ext-supri@upi.edu> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<http://repository.upi.edu/id/person/ext-supri@upi.edu> <http://xmlns.com/foaf/0.1/givenName> "-"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/person/ext-supri@upi.edu> <http://xmlns.com/foaf/0.1/familyName> "Suprih Widodo"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/person/ext-supri@upi.edu> <http://xmlns.com/foaf/0.1/name> "- Suprih Widodo"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/person/ext-shidqiahmadbaihaqi@upi.edu> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<http://repository.upi.edu/id/person/ext-shidqiahmadbaihaqi@upi.edu> <http://xmlns.com/foaf/0.1/givenName> "-"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/person/ext-shidqiahmadbaihaqi@upi.edu> <http://xmlns.com/foaf/0.1/familyName> "Shidqi Ahmad Baihaqi"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/person/ext-shidqiahmadbaihaqi@upi.edu> <http://xmlns.com/foaf/0.1/name> "- Shidqi Ahmad Baihaqi"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/eprint/135630> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/EPrint> .
<http://repository.upi.edu/id/eprint/135630> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/ThesisEPrint> .
<http://repository.upi.edu/id/eprint/135630> <http://purl.org/dc/terms/isPartOf> <http://repository.upi.edu/id/repository> .
<http://repository.upi.edu/id/eprint/135630> <http://eprints.org/ontology/hasDocument> <http://repository.upi.edu/id/document/2464491> .
<http://repository.upi.edu/id/document/2464491> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://repository.upi.edu/id/document/2464491> <http://www.w3.org/2000/01/rdf-schema#label> "PENGARUH DIGITAL MARKETING MELALUI META ADS TERHADAP BRAND AWARENESS UMKM KOPI (Text)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/eprint/135630> <http://eprints.org/ontology/hasDocument> <http://repository.upi.edu/id/document/2464507> .
<http://repository.upi.edu/id/document/2464507> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://repository.upi.edu/id/document/2464507> <http://www.w3.org/2000/01/rdf-schema#label> "PENGARUH DIGITAL MARKETING MELALUI META ADS TERHADAP BRAND AWARENESS UMKM KOPI (Text)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/document/2464507> <http://eprints.org/ontology/hasFile> <http://repository.upi.edu/135630/3/TA_ART_S_%20PSTI%20_2107059_SK.pdf> .
<http://repository.upi.edu/id/document/2464507> <http://purl.org/dc/terms/hasPart> <http://repository.upi.edu/135630/3/TA_ART_S_%20PSTI%20_2107059_SK.pdf> .
<http://repository.upi.edu/135630/3/TA_ART_S_%20PSTI%20_2107059_SK.pdf> <http://www.w3.org/2000/01/rdf-schema#label> "TA_ART_S_ PSTI _2107059_SK.pdf"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/eprint/135630> <http://www.w3.org/2000/01/rdf-schema#seeAlso> <http://repository.upi.edu/135630/> .
<http://repository.upi.edu/135630/> <http://purl.org/dc/elements/1.1/title> "HTML Summary of #135630 \n\nPENGARUH DIGITAL MARKETING MELALUI META ADS TERHADAP BRAND AWARENESS UMKM KOPI\n\n" .
<http://repository.upi.edu/135630/> <http://purl.org/dc/elements/1.1/format> "text/html" .
<http://repository.upi.edu/135630/> <http://xmlns.com/foaf/0.1/primaryTopic> <http://repository.upi.edu/id/eprint/135630> .
<http://repository.upi.edu/id/subject/T1> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://www.w3.org/2004/02/skos/core#Concept> .
<http://repository.upi.edu/id/subject/T1> <http://www.w3.org/2004/02/skos/core#prefLabel> "T Technology (General)"@en .
<http://repository.upi.edu/id/eprint/135630> <http://purl.org/dc/terms/subject> <http://repository.upi.edu/id/subject/T1> .