?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aufirst=-&rft.au=Joy+Noeliona+Ruth%2C+-&rft.aulast=Joy+Noeliona+Ruth&rft.date=30+July+2025&rft.title=PENGARUH+ELECTRONIC+WORD+OF+MOUTH+(E-WOM)+TERHADAP+BRAND+IMAGE+ERSPO&rft.degree=S1&rft.inst=Universitas+Pendidikan+Indonesia