eprintid: 135182 rev_number: 37 eprint_status: archive userid: 216113 dir: disk0/00/13/51/82 datestamp: 2025-08-07 03:10:25 lastmod: 2025-08-25 01:23:38 status_changed: 2025-08-07 03:10:25 type: thesis metadata_visibility: show creators_name: Annisa Aulia, - creators_name: Indra Safari, - creators_name: Rifqi Asy'ari, - creators_nim: NIM2104737 creators_nim: NIDN0002097704 creators_nim: NIDN9990631943 creators_id: annisa.aulia@upi.edu creators_id: indrasafari77@upi.edu creators_id: rifqiasyari@upi.edu contributors_type: http://www.loc.gov/loc.terms/relators/THS contributors_type: http://www.loc.gov/loc.terms/relators/THS contributors_name: Indra Safari, - contributors_name: Rifqi Asy'ari, - contributors_nidn: NIDN0002097704 contributors_nidn: NIDN9990631943 contributors_id: indrasafari77@upi.edu contributors_id: rifqiasyari@upi.edu title: ANALISIS STRATEGI ADAPTASI PELAKU USAHA DALAM PROSES REVITALISASI DESTINASI WISATA SITU DI TASIKMALAYA ispublished: pub subjects: L1 divisions: Inpar_S1_Sum full_text_status: restricted keywords: ANALISIS STRATEGI ADAPTASI PELAKU USAHA DALAM PROSES REVITALISASI DESTINASI WISATA SITU DI TASIKMALAYA AN ANALYSIS OF LOCAL ENTREPRENEURS ADAPTATION STRATEGIES DURING THE REVITALIZATION PROCESS OF LAKE TOURISM DESTINATION IN TASIKMALAYA note: ID SINTA Dosen Pembimbing: Indra Safari: 5993891 Rifqi Asy'ari: 6781422 abstract: Revitalisasi destinasi wisata Situ Gede di Tasikmalaya membawa perubahan signifikan bagi pelaku usaha lokal yang menggantungkan hidup pada aktivitas ekonomi di kawasan tersebut. Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang mendorong pelaku usaha untuk beradaptasi serta menganalisis strategi adaptasi yang diterapkan selama proses revitalisasi berlangsung. Metode yang digunakan adalah deskriptif kualitatif dengan pendekatan fenomenologi, melibatkan wawancara mendalam, observasi, dan studi dokumentasi terhadap pelaku usaha dan pihak pengelola. Hasil penelitian menunjukkan bahwa faktor internal seperti motivasi pribadi, loyalitas terhadap lokasi usaha, dan keterbatasan modal merupakan pendorong utama adaptasi, sementara faktor eksternal seperti kebijakan pemerintah, kondisi infrastruktur, dan perubahan perilaku wisatawan menjadi tantangan tersendiri. Strategi adaptasi yang paling dominan adalah strategi aktif, meliputi diversifikasi produk dan optimalisasi sumber daya keluarga, diikuti strategi pasif berupa penghematan operasional dan penyesuaian kebutuhan rumah tangga, serta pemanfaatan jaringan non-formal berbasis keluarga. Adaptasi yang dilakukan pelaku usaha lebih banyak bersifat mandiri dan pragmatis sebagai respons atas minimnya dukungan struktural dari pemerintah maupun organisasi lokal. The revitalization of the Situ Gede tourist destination in Tasikmalaya has brought significant changes for local entrepreneurs who depend on economic activities in the area. This study aims to identify the driving factors that encourage entrepreneurs to adapt and to analyze the adaptation strategies implemented during the revitalization process. The research method used is descriptive qualitative with a phenomenological approach, involving in-depth interviews, observation, and documentation studies of entrepreneurs and management parties. The results show that internal factors such as personal motivation, loyalty to business locations, and limited capital are the main drivers of adaptation, while external factors such as government policies, infrastructure conditions, and changes in tourist behavior pose their own challenges. The most dominant adaptation strategy is active strategy, including product diversification and optimization of family resources, followed by passive strategies such as operational savings and household needs adjustment, as well as the utilization of non-formal, family-based networks. The adaptations made by entrepreneurs are mostly independent and pragmatic responses to the lack of structural support from the government or local organizations. date: 2025-07-22 date_type: published institution: Universitas Pendidikan Indonesia department: KODEPRODI93272#Industri Pariwisata_S1 thesis_type: other thesis_name: other official_url: https://repository.upi.edu/ related_url_url: https://perpustakaan.upi.edu/ related_url_type: org citation: Annisa Aulia, - and Indra Safari, - and Rifqi Asy'ari, - (2025) ANALISIS STRATEGI ADAPTASI PELAKU USAHA DALAM PROSES REVITALISASI DESTINASI WISATA SITU DI TASIKMALAYA. S1 thesis, Universitas Pendidikan Indonesia. document_url: http://repository.upi.edu/135182/2/S_IPAR_2104737_CHAPTER1.pdf document_url: http://repository.upi.edu/135182/3/S_IPAR_2104737_CHAPTER2.pdf document_url: http://repository.upi.edu/135182/4/S_IPAR_2104737_CHAPTER3.pdf document_url: http://repository.upi.edu/135182/5/S_IPAR_2104737_CHAPTER4.pdf document_url: http://repository.upi.edu/135182/8/S_IPAR_2104737_TITLE.pdf document_url: http://repository.upi.edu/135182/6/S_IPAR_2104737_CHAPTER5.pdf document_url: http://repository.upi.edu/135182/7/S_IPAR_2104737_APPENDIX.pdf