%0 Thesis
%9 S1
%A Muhamad Fadillah Dian Pamungkas, -
%A Erry Sukriah, -
%A Armandha Redo Pratama, -
%B KODEPRODI93202#Manajemen_Resort_dan_Leisure_S1
%D 2025
%F repoupi:134567
%I Universitas Pendidikan Indonesia
%K Kualitas Pelayanan, Pengalaman Tamu, Kepuasan Tamu, Hotel Four   Points By Sheraton Bandung     Service Quality, Guest Experience, Guest Satisfaction, Four Points   By Sheraton Bandung Hotel
%T PENGARUH KUALITAS PELAYANAN DAN PENGALAMAN TAMU   TERHADAP KEPUASAN TAMU DI HOTEL FOUR POINTS BY   SHERATON BANDUNG
%U http://repository.upi.edu/134567/
%X Industri pariwisata di Indonesia menunjukkan perkembangan signifikan pasca   pandemi COVID-19, khususnya di Kota Bandung yang ditandai peningkatan   jumlah kunjungan wisatawan. Kondisi ini membuka peluang bagi sektor   perhotelan untuk berkembang. Namun, Hotel Four Points by Sheraton Bandung   mengalami penurunan tingkat okupansi serta menerima sejumlah ulasan negatif   dari tamu terkait pelayanan dan pengalaman tamu yang kurang optimal. Penelitian   ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan pengalaman   tamu terhadap kepuasan tamu di Hotel Four Points by Sheraton Bandung.   Penelitian ini menerapkan jenis penelitian kuantitatif dengan desain survei untuk   menganalisis pengaruh kualitas pelayanan (X1) dan pengalaman tamu (X2)   sebagai variabel independen terhadap kepuasan tamu (Y) sebagai variabel   dependen. Data dikumpulkan melalui metode kuesioner dengan total 140   responden yang memiliki pengalaman menginap di Hotel Four Points by Sheraton   Bandung. Teknik analisis yang digunakan mencakup analisis deskriptif serta   analisis regresi linear berganda dengan bantuan perangkat lunak IBM SPSS   Statistic 30. Hasil penelitian menunjukkan bahwa kualitas pelayanan dan   pengalaman tamu berada dalam kategori sangat baik. Melalui hasil analisis regresi   linear berganda, didapatkan persamaan regresi Y = 2,021 + 0,073X1 + 0,366X2,   yang memperlihatkan bahwa terdapat pengaruh positif antara variabel independen   terhadap variabel dependen. Selain itu, pengujian hipotesis membuktikan bahwa   kualitas pelayanan maupun pengalaman tamu berpengaruh secara parsial dan   simultan terhadap kepuasan tamu di Hotel Four Points by Sheraton Bandung.      Tourism industry in Indonesia showed significant growth after the COVID-19   pandemic, particularly in Bandung City, as indicated by the increasing number of   tourist visits. This condition created opportunities for the hospitality sector to   develop. However, Four Points by Sheraton Bandung Hotel experienced a decline   in occupancy rates and received several negative reviews from guests regarding   suboptimal service and guest experiences. This study aimed to analyze the   influence of service quality and guest experience on guest satisfaction at Four   Points by Sheraton Bandung Hotel. A quantitative research method with a survey   design was employed to examine the influence of service quality (X1) and guest   experience (X2) as independent variables on guest satisfaction (Y) as the   dependent variable. Data were collected through questionnaires distributed to   140 respondents who had stayed at Four Points by Sheraton Bandung Hotel. The   analysis techniques used included descriptive analysis and multiple linear   regression analysis, assisted by IBM SPSS Statistics 30 software. The results   showed that both service quality and guest experience were rated as very good.   The multiple linear regression analysis produced the equation Y = 2.021 +   0.073X1 + 0.366X2, indicating a positive influence of the independent variables on   the dependent variable. Furthermore, hypothesis testing confirmed that both   service quality and guest experience had partial and simultaneous effects on guest   satisfaction at Four Points by Sheraton Bandung Hotel.
%Z ID SINTA Dosen Pembimbing   Erry Sukriah: 6721572  Armandha redo Pratama: 6748167