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<http://repository.upi.edu/id/eprint/134533> <http://purl.org/dc/terms/title> "ANALISIS STRATEGI PENGEMBANGAN BISNIS CIRCLE A COFFEE \r\nCOMPANY"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/eprint/134533> <http://purl.org/ontology/bibo/abstract> "Kota Bandung sebagai kota yang perkembangan ekonomi dan juga kuliner \r\nsangat tinggi, di kota Bandung juga sangat pesat perkembangan Coffee Shop pun \r\nsemakin banyak. Hal tersebut tentunya menjadi peluang untuk menciptakan usaha \r\ndi bidang tersebut dengan memproduksi bahan baku utama yaitu proses pengolahan \r\nbiji kopi, salah satu usaha yang berjalan yaitu Circle A Coffee Company yang \r\nmemproduksi berbagai jenis kopi, tetapi pada saat ini belum ada perkembangan usaha \r\ndari tahun ke tahunnya, karena bisa dilihat dari penjualan yang hanya sedikit \r\nsedangkan permintaan kopi pada saat ini sangat banyak. Tujuan penelitian ini adalah \r\nmembantu perusahaan untuk mengembangkan bisnisnya untuk jangka panjang dan \r\nbisa menghadapi segala kendala yang akan muncul baik dari faktor internal maupun \r\neksternal nantinya. Berdasarkan masalah yang ada, maka peneliti melakukan \r\npenelitian terhadap perusahaan menggunakan metode kualitatif deskriptif. \r\nPengumpulan data dilakukan dengan cara observasi, wawancara dan dokumentasi \r\nuntuk diolah sebagai hasil dari penelitian. Dalam penelitian ini analisis dibagi menjadi \r\ndua bagian, yaitu analisis faktor internal dan analisis faktor eksternal menggunakan \r\nanalisis matriks SWOT. Berdasarkan analisa metode kualitatif deskriptif yang telah \r\ndilakukan, rekomendasi strategi yang perlu dilakukan perusahaan Circle A Coffee \r\nCompany salah satunya adalah meningkatkan kualitas Sumber Daya Manusia, \r\nmemanfaatkan kemajuan teknologi di era modern dan memaksimalkan program \r\npromosi atau diskon untuk meningkatkan angka penjualan pada perusahaan tersebut.\r\n\r\nThe city of Bandung is a city with very high economic and culinary development, in \r\nthe city of Bandung, the development of coffee shops is also increasing. This is \r\ncertainly an opportunity to create a business in this field by producing the main \r\nraw material, namely the processing of coffee beans, one of the ongoing businesses \r\nis Circle A Coffee Company which produces various types of coffee, but at this time \r\nthere is no business development from year to year, because it can be seen from the \r\nnumber of sales is still low while there are more coffee enthusiasts. The purpose of \r\nthis research is to help companies to develop their business for the long term and be \r\nable to face all the obstacles that will arise from both internal and external factors \r\nlater. Based on the existing problems, the researchers conducted research on the \r\ncompany using descriptive qualitative methods. Data were collected by observation, \r\ninterviews and documentation to be processed as a result of the research. In this \r\nstudy, the analysis is divided into two parts, internal factor analysis and external \r\nfactor analysis using SWOT matrix analysis. Based on the analysis of descriptive \r\nqualitative methods that have been carried out, one of the strategic recommendations \r\nthat Circle A Coffee Company needs to do is to improve the quality of Human \r\nResources, take advantage of technological advances in the modern era and \r\nmaximize promotional or discount programs to increase number of sales in this \r\ncompany."^^<http://www.w3.org/2001/XMLSchema#string> .
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