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<http://repository.upi.edu/id/eprint/134466> <http://purl.org/dc/terms/title> "PENGARUH PERCEIVED RISK DAN ONLINE CUSTOMER\r\nREVIEW DI MEDIA SOSIAL TERHADAP REPURCHASE\r\nINTENTION MELALUI CUSTOMER TRUST\r\nPADA APLIKASI HALODOC"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/eprint/134466> <http://purl.org/ontology/bibo/abstract> "Penelitian ini bertujuan menguji pengaruh Perceived Risk dan Online Customer Review terhadap Repurchase Intention melalui peran mediasi Customer Trust pada aplikasi Halodoc. Data dikumpulkan melalui kuesioner dari 235 responden\r\npengguna Halodoc dan dianalisis menggunakan Structural Equation Modeling dengan Partial Least Squares (SEM-PLS) pada perangkat lunak SmartPLS versi 4.0.Hasil penelitian menunjukkan bahwa Perceived Risk berpengaruh\r\nsignifikan terhadap Customer Trust. Online Customer Review juga memiliki pengaruh positif signifikan terhadap Customer Trust. Selanjutnya, Perceived Risk berpengaruh langsung terhadap Repurchase Intention, sedangkan Online Customer\r\nReview berpengaruh positif langsung terhadap Repurchase Intention. Selain itu, Customer Trust terbukti berpengaruh positif signifikan terhadap Repurchase Intention. Lalu, Customer Trust memediasi hubungan antara Perceived Risk dan Repurchase Intention, serta antara Online Customer Review dan Repurchase Intention. Temuan ini menegaskan pentingnya bagi Halodoc untuk mengurangi risiko yang dirasakan pengguna serta pengelolaan ulasan online di media sosial.\r\n\r\nThis study examines the effects of Perceived Risk and Online Customer Reviews on Repurchase Intention, with Customer Trust serving as a mediating variable, in the context of the Halodoc application. Data were collected through a questionnaire administered to 235 Halodoc users and analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS) via SmartPLS version 4.0. The results reveal that Perceived Risk has a significant negative effect on Customer Trust, while Online Customer Reviews have a significant positive effect on Customer Trust. In addition, Perceived Risk negatively influences Repurchase Intention directly, whereas Online Customer Reviews exert a direct positive influence on Repurchase Intention. Customer Trust itself has a significant positive effect on Repurchase Intention and acts as a mediator in the relationships between Perceived Risk and Repurchase Intention, as well as between Online Customer Reviews and Repurchase Intention. These findings highlight the importance for Halodoc to reduce users’ perceived risk and actively manage online reviews on\r\nsocial media in order to build trust and encourage repeat usage."^^<http://www.w3.org/2001/XMLSchema#string> .
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