TY  - THES
A1  - Muhammad Vajri Mashudan, -
A1  - Sity Sarah Maesaroh, -
A1  - Muhammad Rizki Nugraha, -
N2  - Marketing strategy encompasses planning, pricing, promotion, and distribution to meet consumer needs. This study analyzes BBK Electronics' product diversification strategy in capturing Indonesia's smartphone market using SWOT analysis. The findings indicate that BBK Electronics is positioned in Quadrant I, demonstrating strong capabilities to capitalize on opportunities  despite  intense  competition.  The  company  can  enhance  competitiveness  by improving product quality, expanding its service network,and optimizing brand positioning.
AV  - restricted
TI  - SWOT ANALYSIS OF BBK ELECTRONICS' PRODUCT DIVERSIFICATION STRATEGY FOR DOMINATING INDONESIA'S SMARTPHONE MARKET
Y1  - 2025/03/20/
PB  - Universitas Pendidikan Indonesia
UR  - https://dinastipub.org/DIJEFA/article/view/4225/2683
M1  - other
ID  - repoupi133862
KW  - Marketing Strategy
KW  -  Product Diversification
KW  -  SWOT
KW  -  BBK Electronics
N1  - https://scholar.google.com/citations?hl=id&user=80nLt4kAAAAJ

ID Sinta Dosen Pembimbing:
Sity Sarah Maesaroh: 6681118
Muhammad Rizki Nugraha: 6770726

?Karya ini adalah tugas akhir setara dengan skripsi sesuai
dengan SK Direktur Kampus UPI di Tasikmalaya Nomor: B-3665/UN40.C3/TA.01.03/2025?
ER  -