relation: http://repository.upi.edu/133862/
title: SWOT ANALYSIS OF BBK ELECTRONICS' PRODUCT DIVERSIFICATION STRATEGY FOR DOMINATING INDONESIA'S SMARTPHONE MARKET
creator: Muhammad Vajri Mashudan, -
creator: Sity Sarah Maesaroh, -
creator: Muhammad Rizki Nugraha, -
subject: L Education (General)
description: Marketing strategy encompasses planning, pricing, promotion, and distribution to meet consumer needs. This study analyzes BBK Electronics' product diversification strategy in capturing Indonesia's smartphone market using SWOT analysis. The findings indicate that BBK Electronics is positioned in Quadrant I, demonstrating strong capabilities to capitalize on opportunities  despite  intense  competition.  The  company  can  enhance  competitiveness  by improving product quality, expanding its service network,and optimizing brand positioning.
date: 2025-03-20
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: http://repository.upi.edu/133862/1/TA_ART_S_BIDI_2101416_ART.pdf
format: text
language: id
identifier: http://repository.upi.edu/133862/3/TA_ART_S_BIDI_2101416_SK.pdf
identifier:   Muhammad Vajri Mashudan, - and Sity Sarah Maesaroh, - and Muhammad Rizki Nugraha, -  (2025) SWOT ANALYSIS OF BBK ELECTRONICS' PRODUCT DIVERSIFICATION STRATEGY FOR DOMINATING INDONESIA'S SMARTPHONE MARKET.  S1 thesis, Universitas Pendidikan Indonesia.   
relation: https://dinastipub.org/DIJEFA/article/view/4225/2683