@phdthesis{repoupi132806,
           title = {PENGEMBANGAN E-MARKETING MENGGUNAKAN MODEL DOUBLE DIAMOND DAN CONTENT MARKETING BERBASIS WEB UNTUK MENINGKATKAN MINAT KONSUMEN DI ZENITLAND},
            note = {https://scholar.google.com/citations?hl=en\&user=A21d7lgAAAAJ

ID Sinta Pembimbing:
Herbert Siregar, M.T. : 5991008
Eddy Prasetyo Nugroho, M.T. : 5990993},
            year = {2025},
           month = {January},
          school = {Universitas Pendidikan Indonesia},
        keywords = {Website, User Experience (UX), Double Diamond, Positioning Marketing, User Experience Questionnaire (UEQ), System Usability Scale (SUS)},
          author = {Zuhal Robbani, -},
             url = {https://repository.upi.edu/},
        abstract = {Zenitland merupakan salah satu perusahaan yang bergerak pada bidang pengembangan properti. Proses bisnisnya berawal dari pemasaran melalui media iklan seperti Google dan Meta. Kemudian, konsumen yang tertarik akan menghubungi pihak Zenitland dan mengunjungi proyek hingga melakukan pembayaran. Setelah diteliti lebih lanjut, ketertarikan konsumen masih rendah sehingga jumlah orang yang survey dan melakukan pembayaran menjadi rendah Berdasarkan masalah tersebut, peneliti akan mengembangkan website marketing dengan metode Double Diamond. Dengan menggunakan metode Double Diamond, website akan memiliki user experience yang baik sehingga konsumen akan nyaman. Selain menggunakan metode tersebut, peneliti mengimplementasikan salah satu metode marketing yaitu, Content Marketing yang akan mendukung konten-konten didalam website yang akan dibangun. Untuk mengetahui tingkat keberhasilan, website akan menggunakan User Experience Questionnaire (UEQ) dan System Usability Scale (SUS).

Zenitland is a company engaged in property development. The business process starts with marketing through advertising media such as Google and Meta. Then, interested consumers will contact Zenitland and visit the project to make payments. After further research, consumer interest is still low so that the number of people who survey and make payments is low. Based on this problem, the researcher will develop a marketing website with the Double Diamond method. By using the Double Diamond method, the website will have a good user experience so that consumers will be comfortable. In addition to using this method, researchers implement one of the marketing methods, namely, Content Marketing, which will support the content on the website to be built. To determine the success rate, the website will use User Experience Questionnaire (UEQ) and System Usability Scale (SUS).}
}