TY  - THES
KW  - Keberhasilan usaha
KW  -  inovasi produk
KW  -  jaringan bisnis

Business success
KW  -  product innovation
KW  -  business network
A1  - Nur Gupita Safitri, -
A1  - Hari Mulyadi, -
A1  - Chairul Furqon, -
M1  - masters
Y1  - 2023/08/16/
PB  - Universitas Pendidikan Indonesia
N1  - https://scholar.google.com/citations?view_op=new_profile&hl=en

ID SINTA Dosen Pembimbing:
Hari Mulyadi: 5984810
Chairul Furqon: 5994043
N2  - The success of SMEs coffee shop businesses is a major issue. Subang Menyeduh, a 
community of coffee shop entrepreneurs, is one of those struggling with business success. 
Many of them fail to survive less than 5 years. Efforts are being made to boost the 
success of the coffee shop industry by developing new products and expanding its 
business network. The research was conducted to obtain an overview of the influence of 
product innovation on business success, the influence of business networks on business 
success, and the influence of product innovation and business networks on business 
success in the Subang Brewing coffee community. The research methods used are 
descriptive and verification method. An explanatory survey with a sample size of 40 
coffee shop entrepreneurs was used. The path analysis data analysis technique was used 
with the Statistical Product for Service Solutions (SPSS) computer software. The study's 
findings indicate that the description of product innovation is in the good category, the 
description of business networks is in the very high category, and the description of 
business success is in the very high category. The influence of product innovation on 
business success is high, while the influence of business networks on business success is 
low, while the effect of product innovation and business networks on business success is 
80.9%, indicating that the effect is very strong. Based on the findings of this study, coffee 
shop entrepreneurs are advised to improve in the design dimensions of product design 
and institutional networks in the hope of supporting the growth of the coffee shop 
business. 
Keywords: Business success, product innovation, business network
UR  - https://repository.upi.edu/
ID  - repoupi131847
TI  - THE INFLUENCE OF PRODUCT INNOVATION AND BUSINESS NETWORKS ON BUSINESS SUCCES
AV  - restricted
ER  -