eprintid: 130135
rev_number: 19
eprint_status: archive
userid: 212827
dir: disk0/00/13/01/35
datestamp: 2025-01-31 06:24:44
lastmod: 2025-01-31 06:24:44
status_changed: 2025-01-31 06:24:44
type: thesis
metadata_visibility: show
creators_name: Nurul Aulia, -
creators_nim: NIM2007892
creators_id: nurul.a@upi.edu
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_name: DENI DARMAWAN, -
contributors_name: TITO EDY PRIANDONO, -
contributors_nidn: NIDN0028117101
contributors_nidn: NIDN0025058207
contributors_id: deni_darmawan@upi.edu
contributors_id: tito.priandono@upi.edu
title: AUDIT MEDIA SOSIAL PADA KOMUNITAS DARING: Studi Kasus pada Akun Instagram @id_sohib
ispublished: pub
subjects: H1
divisions: IK
full_text_status: restricted
keywords: Audit media sosial, Instagram, kualitas konten, strategi komunikasi, komunitas daring

Social media audit, Instagram, content quality, communication strategy, online community
note: ID SINTA Dosen Pembimbing:
Deni Darmawan: 5973309
Tito Edy Priandono: 6146591
abstract: Penelitian ini bertujuan untuk mengaudit media sosial pada komunitas daring dengan studi kasus pada akun Instagram Komunitas SohIB (@id_sohib). Fokus utama penelitian ini adalah menganalisis penerimaan khalayak terhadap konten yang di-posting di Instagram SohIB selama tahun 2023, serta mendeskripsikan kinerja media sosial akun tersebut selama periode yang sama. Dengan menggunakan metodologi kualitatif, penelitian ini mengevaluasi berbagai aspek konten media sosial, termasuk topik, jenis konten, sumber, tata bahasa, kualitas, efisiensi, akurasi call-to-action (CTA), bentuk, model atau konsep, dan kesesuaian medium. Hasil penelitian menunjukkan bahwa meskipun kualitas konten sudah baik, terdapat kebutuhan untuk meningkatkan kemasan dan strategi komunikasi guna menarik perhatian audiens yang lebih luas. Berdasarkan temuan tersebut, penelitian ini memberikan rekomendasi strategis untuk meningkatkan efektivitas komunikasi akun Instagram @id_sohib.

This study aims to audit social media in an online community, using the Instagram account of the SohIB Community (@id_sohib) as a case study. The main focus of this research is to assess the audience's reception of the content posted on SohIB's Instagram throughout 2023 and to describe the social media performance of the account during the same period. Utilizing a qualitative method, this study evaluates various aspects of social media content, including topics, content types, sources, grammar, quality, efficiency, call-to-action (CTA) accuracy, format, model or concept, and medium suitability. The findings indicate that although the content quality is generally good, there is a need to improve the packaging and communication strategies to attract a broader audience. Based on these findings, the study provides strategic recommendations to enhance the communication effectiveness of the Instagram account @id_sohib.
date: 2024-12-13
date_type: published
institution: Universitas Pendidikan Indonesia
department: KODEPRODI70201#Ilmu Komunikasi_S1
thesis_type: other
thesis_name: other
official_url: https://repository.upi.edu/
related_url_url: https://repository.upi.edu/
related_url_type: org
citation:   Nurul Aulia, -  (2024) AUDIT MEDIA SOSIAL PADA KOMUNITAS DARING: Studi Kasus pada Akun Instagram @id_sohib.  S1 thesis, Universitas Pendidikan Indonesia.   
document_url: http://repository.upi.edu/130135/1/S_IKOM_2007892_Title.pdf
document_url: http://repository.upi.edu/130135/2/S_IKOM_2007892_Chapter1.pdf
document_url: http://repository.upi.edu/130135/3/S_IKOM_2007892_Chapter2.pdf
document_url: http://repository.upi.edu/130135/4/S_IKOM_2007892_Chapter3.pdf
document_url: http://repository.upi.edu/130135/5/S_IKOM_2007892_Chapter4.pdf
document_url: http://repository.upi.edu/130135/6/S_IKOM_2007892_Chapter5.pdf
document_url: http://repository.upi.edu/130135/7/S_IKOM_2007892_Appendix.pdf