@phdthesis{repoupi120943,
          school = {Universitas Pendidikan Indonesia},
           title = {PENGARUH VALUE PERCEPTION TERHADAP PURCHASE DECISION LUXURY HOTEL},
            note = {https://scholar.google.com/citations?view\_op=new\_articles\&hl=en\&imq=Richard+Khen\#
SINTA ID : 5993246
SINTA ID : 6147140},
            year = {2024},
           month = {January},
          author = {Richard Khen Ramex Simbolon, -},
             url = {https://repository.upi.edu},
        keywords = {Value Perception, Purchase Decision, The Seminyak Beach Resort 
\& Spa.},
        abstract = {Keputusan pembelian/Purchase Decision dinilai sebagai proses akhir penting yang 
dilalui oleh para tamu setelah melakukan banyak factor serta pertimbangan untuk 
memilih hotel yang ingin tamu inap. Kajian ini telah menjadikan purchase decision
sebagai urgensi dalam penelitian. Tujuan dari penelitian ini ialah memperoleh 
gambaran dan pengaruh dari dimensi value perception terhadap purchase decision 
The Seminyak Beach Resort \& Spa. Metode penelitian yang digunakan ialah 
metode kuantitatif dengan jenis penelitian deskriptif dan verifikatif. Penelitian ini 
dilakukan dengan menetapkan sampel sejumlah 106 wisatawan melalui kuesioner 
sebagai pengumpulan data. Penelitian menggunakan teknik analisis regresi linear 
sederhana dengan bantuan SPSS 26.00 for windows. Pengujian yang telah 
dilakukan mengemukakan bahwa value perception memiliki pengaruh signifikan 
secara stimulant terhadap purchase decision.

The purchase decision is considered an important final process that guests go 
through after doing many factors and considerations to choose the hotel they want 
to stay in. This study has made the purchase decision an urgency in research. The 
purpose of this study is to obtain an overview and influence of the dimensions of 
value perception on the purchase decision of The Seminyak Beach Resort \& Spa. 
The research method used is quantitative method with descriptive and verification 
research types. This research was conducted by setting a sample of 106 tourists 
through a questionnaire as data collection. The research used simple linear 
regression analysis techniques with the help of SPSS 26.00 for windows. The tests 
that have been carried out suggest that value perception has a significant influence 
stimulant on purchase decision.}
}