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primary topic: PENGARUH CUSTOMER DELIGHT TERHADAP CUSTOMER LOYALTY: Survei Pada Pengguna Smartphone Xiaomi di Indonesia

PENGARUH CUSTOMER DELIGHT TERHADAP CUSTOMER LOYALTY: Survei Pada Pengguna Smartphone Xiaomi di Indonesia
type: Thesis
type: Article
abstract: "The Influence of Customer Delight on Customer Loyalty (Survey of XIAOMI Smartphone Users in Indonesia)" under the guidance of Prof. Dr. H. Agus Rahayu, M.P. and Dr. Puspo Dewi Dirgantari, S.Pd., MT, MM. Customer Delight is a reference for consumer satisfaction which is not only created from products or services that are in accordance with the needs and desires of consumers or customers. Therefore, customer satisfaction must be the main goal for the company This study aims to measure the effect of Customer Delight on Customer Loyalty (a survey of XIAOMI smartphone users in Indonesia). Primary data was collected by distributing questionnaires to 200 respondents using XIAOM smartphones. Data analysis used SEM (Structural Equation Model) with AMOS software for windows. This study consists of 32 items of statements. The results showed that there was a positive and significant effect of customer delight on customer loyalty. From the independent variables used in this study, it was found that customer delight had a major influence on customer loyalty.
date: 2022-08-20
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: PENGARUH CUSTOMER DELIGHT TERHADAP CUSTOMER LOYALTY: Survei Pada Pengguna Smartphone Xiaomi di Indonesia (Text)
subject: HD Industries. Land use. Labor
subject: L Education (General)

PENGARUH CUSTOMER DELIGHT TERHADAP CUSTOMER LOYALTY: Survei Pada Pengguna Smartphone Xiaomi di Indonesia (Text)
type: Document
has file: S_MBS_1505910_Title.pdf
has part: S_MBS_1505910_Title.pdf

PENGARUH CUSTOMER DELIGHT TERHADAP CUSTOMER LOYALTY: Survei Pada Pengguna Smartphone Xiaomi di Indonesia (Text)
type: Document
has file: S_MBS_1505910_Chapter1.pdf
has part: S_MBS_1505910_Chapter1.pdf

PENGARUH CUSTOMER DELIGHT TERHADAP CUSTOMER LOYALTY: Survei Pada Pengguna Smartphone Xiaomi di Indonesia (Text)
type: Document

PENGARUH CUSTOMER DELIGHT TERHADAP CUSTOMER LOYALTY: Survei Pada Pengguna Smartphone Xiaomi di Indonesia (Text)
type: Document
has file: S_MBS_1505910_Chapter3.pdf
has part: S_MBS_1505910_Chapter3.pdf

PENGARUH CUSTOMER DELIGHT TERHADAP CUSTOMER LOYALTY: Survei Pada Pengguna Smartphone Xiaomi di Indonesia (Text)
type: Document

PENGARUH CUSTOMER DELIGHT TERHADAP CUSTOMER LOYALTY: Survei Pada Pengguna Smartphone Xiaomi di Indonesia (Text)
type: Document
has file: S_MBS_1505910_Chapter5.pdf
has part: S_MBS_1505910_Chapter5.pdf

PENGARUH CUSTOMER DELIGHT TERHADAP CUSTOMER LOYALTY: Survei Pada Pengguna Smartphone Xiaomi di Indonesia (Text)
type: Document

Universitas Pendidikan Indonesia
type: Organization

KODEPRODI87210#Pendidikan_Bisnis_S1, Universitas Pendidikan Indonesia
type: Organization

- Benny Hikmat Ihsan
type: Person
given name: -
family name: Benny Hikmat Ihsan

- Puspo Dewi Dirgantari
type: Person
given name: -
family name: Puspo Dewi Dirgantari

- Agus Rahayu
type: Person
given name: -
family name: Agus Rahayu

HTML Summary of #113097 PENGARUH CUSTOMER DELIGHT TERHADAP CUSTOMER LOYALTY: Survei Pada Pengguna Smartphone Xiaomi di Indonesia
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primary topic: PENGARUH CUSTOMER DELIGHT TERHADAP CUSTOMER LOYALTY: Survei Pada Pengguna Smartphone Xiaomi di Indonesia

HD Industries. Land use. Labor
type: Concept

L Education (General)
type: Concept