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<http://repository.upi.edu/id/eprint/112867> <http://purl.org/ontology/bibo/abstract> "Tujuan dari penelitian ini yaitu untuk mengetahui gambaran strategi pemasaran yang dilakukan oleh Fraurora Bouquet, mengidentifikasi strategi dengan menggunakan bauran pemasaran 7P yang dapat dikembangkan pada Fraurora Bouquet, serta merumuskan strategi pemasaran dengan menggunakan bauran pemasaran 7P. Objek penelitian ini dilakukan pada UMKM Fraurora Bouquet. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Penelitian ini menggunakan tiga teknik pengumpulan data yaitu observasi, wawancara, dan dokumentasi. Partisipan dari penelitian ini adalah pemilik usaha Fraurora Bouquet. Hasil penelitian menunjukkan bahwa lima dari tujuh elemen bauran pemasaran yaitu elemen harga, promosi, orang, bukti fisik, dan proses masih terdapat kekurangan yang perlu ditingkatkan sehingga diperlukan perumusan strategi pemasaran menggunakan bauran pemasaran 7P di antaranya adalah memberikan diskon yang lebih beragam dan kupon belanja, melakukan promosi di media sosial Instagram dan menggunakan WhatsApp bisnis, mengikuti berbagai macam acara yang melibatkan UMKM, menambah jumlah karyawan, mengubah tata letak pada tempat usaha, menentukan maksimal produk yang dibuat per harinya, serta menyediakan format pemesanan.\r\nThe purpose of this research was to determine the description of the marketing strategy carried out by Fraurora Bouquet, identify strategies using the 7P marketing mix that can be developed at Fraurora Bouquet, and formulate marketing strategies using the 7P marketing mix.  The object of this research was conducted at Fraurora Bouquet MSME. This research used a qualitative method with a case study approach. This research used three data collection techniques, namely observation, interviews, and documentation. The participant of this research was the business owner of Fraurora Bouquet. The results of the research showed that five of the seven elements of the marketing mix, namely price, promotion, people, physical evidence, and process elements, still have shortcomings that need to be improved so that it is necessary to formulate a marketing strategy used the 7P marketing mix, including providing more diverse discounts and shopping coupons, promoting on Instagram social media and using WhatsApp business, participating in various kinds of events involving MSMEs, increasing the number of employees, changing the layout of the business place, determining the maximum products made per day, and providing an order format."^^<http://www.w3.org/2001/XMLSchema#string> .
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