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PENGARUH PROTOKOL KESEHATAN YANG DITERAPKAN HOTEL SAAT PANDEMI TERHADAP KEPUASAN TAMU
Pedoman protokol kesehatan dibuat oleh Kemenparekraf (Kementerian Pariwisata dan Ekonomi Kreatif Republik Indonesia) dalam rangka menjamin keselamatan dan kesehatan tamu selama masa pandemi Covid-19. Pemerintah juga mendukung dengan membuat sertifikasi protokol kesehatan yakni “CHSE” (Clean, Healthy, safe, environmentally, sutainable by Ministry of Tourism and Creative Economy). Seluruh hotel wajib melaksanakan protokol kesehatan selama pandemi Covid-19. Penelitian ini bertujuan untuk mengeksplorasi, mengungkapkan dan mengetahui apakah atribut protokol kesehatan hotel mempengaruhi kepuasan tamu, melalui survei secara metode deskriptif-kuantitatif-korelasional sebagai bentuk evaluasi protokol kesehatan. Jumlah responden sebanyak 96 orang yang memiliki pengalaman menginap di hotel Indonesia yang memiliki sertifikasi CHSE saat pandemi Covid-19 periode September 2020 – Juni 2023. Data di analisis menggunakan uji regresi linier sederhana. Hasil penelitian menunjukan sebagian besar responden yang menginap di masa peralihan menuju endemi (45%) memandang atribut protokol kesehatan yang diberlakukan sudah tidak berkontribusi mempengaruhi kepuasan tamu sebagaimana mestinya. Atau bahkan dipandang terlalu ketat sehingga justru mengurangi tingkat kepuasan tamu. The Ministry of Tourism and Creative Economy (Ministry of Tourism and Creative Economy of the Republic of Indonesia) developed health protocol recommendations to guarantee the safety and health of visitors during the COVID-19 pandemic. The government also lends its help by developing a health protocol certification program known as "CHSE" (Clean, Healthy, Safe, Environmentally Sustainable by the Ministry of Tourism and Creative Economy). During the Covid-19 outbreak, all hotels are forced to follow health protocols. The purpose of this study is to investigate, uncover, and determine whether hotel health protocol qualities influence guest satisfaction using a descriptive-quantitative-correlational survey approach as a kind of health protocol evaluation. The total number of responses was 96 people who have stayed in Indonesian hotels with CHSE certification during the Covid-19 pandemic from September 2020 to June 2023. A basic linear regression test was used to assess the data. According to the findings of the study, the majority of respondents (45%) who remained during the transition to endemic period believed that the health protocol qualities that were applied were no longer contributing to guest satisfaction as they should. Or it may be perceived as being too rigorous, lowering guest pleasure.
KODEPRODI93202#Manajemen_Resort_dan_Leisure_S1, Universitas Pendidikan Indonesia
PENGARUH PROTOKOL KESEHATAN YANG DITERAPKAN HOTEL SAAT PANDEMI TERHADAP KEPUASAN TAMU (Text)
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