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primary topic: PENGARUH SERVICESCAPE TERHADAP REVISIT INTENTION DI G. H. UNIVERSAL HOTEL BANDUNG

PENGARUH SERVICESCAPE TERHADAP REVISIT INTENTION DI G. H. UNIVERSAL HOTEL BANDUNG
type: Thesis
type: Article
abstract: The purpose of this study is to identify servicescape and revisit intention, and analyze how big the influence of servicescape which consists of 2 dimensions social servicescape and physical servicescape to revisit Intention. The method used in this study is a quantitative approach with survey techniques. Data collection was carried out by distributing questionnaires to 130 respondents with the criteria of having stayed at G. H. Universal Hotel Bandung at least once. Then the analysis technique used is multiple linear regression. The results of the study show that the guest experience of the servicescape is included in the very good or very high category with a percentage of social servicescape by 50.5% and physical servicescape by 49.5%. Then, the result of revisit intention also included in the very high category with a percentage score of 32.4% for the level to category with willingness to return to the hotel later and followed by 2 other categories, namely the desire to recommend and promote through social media. Furthermore, the hypothesis test shows that simultaneously servicescape which consists of two dimensions have an influence on revisit intention in research with the acquisition of f count = 50.143 > f table = 3.070. Therefore it can be concluded that there is influence in servicescape to revisit intention at G.H. Universal Hotel Bandung. This research can be used as an evaluation and input to improve performance, service quality, and experience at G. H. Universal Hotel Bandung.
date: 2023-07-14
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: PENGARUH SERVICESCAPE TERHADAP REVISIT INTENTION DI G. H. UNIVERSAL HOTEL BANDUNG (Text)
subject: GV Recreation Leisure
subject: HD28 Management. Industrial Management

PENGARUH SERVICESCAPE TERHADAP REVISIT INTENTION DI G. H. UNIVERSAL HOTEL BANDUNG (Text)
type: Document
has file: S_MRL_1804346_Tittle.pdf
has part: S_MRL_1804346_Tittle.pdf

PENGARUH SERVICESCAPE TERHADAP REVISIT INTENTION DI G. H. UNIVERSAL HOTEL BANDUNG (Text)
type: Document
has file: S_MRL_1804346_Chapter1.pdf
has part: S_MRL_1804346_Chapter1.pdf

PENGARUH SERVICESCAPE TERHADAP REVISIT INTENTION DI G. H. UNIVERSAL HOTEL BANDUNG (Text)
type: Document

PENGARUH SERVICESCAPE TERHADAP REVISIT INTENTION DI G. H. UNIVERSAL HOTEL BANDUNG (Text)
type: Document
has file: S_MRL_1804346_Chapter3 .pdf
has part: S_MRL_1804346_Chapter3 .pdf

PENGARUH SERVICESCAPE TERHADAP REVISIT INTENTION DI G. H. UNIVERSAL HOTEL BANDUNG (Text)
type: Document

PENGARUH SERVICESCAPE TERHADAP REVISIT INTENTION DI G. H. UNIVERSAL HOTEL BANDUNG (Text)
type: Document
has file: S_MRL_1804346_Chapter5.pdf
has part: S_MRL_1804346_Chapter5.pdf

PENGARUH SERVICESCAPE TERHADAP REVISIT INTENTION DI G. H. UNIVERSAL HOTEL BANDUNG (Text)
type: Document

Universitas Pendidikan Indonesia
type: Organization

KODEPRODI93202#Manajemen_Resort_dan_Leisure_S1, Universitas Pendidikan Indonesia
type: Organization

- Astiani Dea
type: Person
given name: -
family name: Astiani Dea

- Sukriah Erry
type: Person
given name: -
family name: Sukriah Erry

- Rosita
type: Person
given name: -
family name: Rosita

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primary topic: PENGARUH SERVICESCAPE TERHADAP REVISIT INTENTION DI G. H. UNIVERSAL HOTEL BANDUNG

GV Recreation Leisure
type: Concept

HD28 Management. Industrial Management
type: Concept