TY  - JOUR
KW  - Model AISAS
KW  -   Digital Marketing
KW  -  Sales
N2  - The  AISAS  (Attection,  Interests,  Search  and  Share) marketing  funnel  has replaced AIDMA (Attention, Interest, Desire, Memory and Action), which was created expressly to reach the target audience by analyzing the continuing behavioral changes in the context of Internet technology improvements. In today's internet era, internet users can easily search for information or share information. This study investigated the sales of Semakin Peka products that experienced  fluctuations  in  making  product  sales  on  digital  marketing through social media instagram and tags analyzed using AISAS marketing funnel (Attention, Interest, Search, Action and Share). The research objective is  to  investigate  digital  marketing  in  the  run  business  and  conduct  an evaluation of the digital marketing experienced by Travelxism. This research is carried out qualitatively descriptively and the object in this research is the Travelxism team that provides research information through observations and  interviews.  In  the  selection  of  informants,  the  researchers  used purposive  sampling  techniques.  The  results  of  this study  show  that  the concept  of  the  AISAS  model  can  meet  the  set  of  information  and communication needed by the audience then the AISAS model occurs when attention arouses interest, customers start searching, then move to act and share.
N1  - ID SINTA Dosen Pembimbing :
Arief Budiman : 5992927
Ismail Yusuf : 6146933
JF  - Jurnal Ekonomi
SN  - 2301-6280
UR  - https://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/view/2684
TI  - DIGITAL MARKETING USING AISAS MARKETING FUNNEL ON SEMAKIN PEKA PRODUCTS
Y1  - 2023/08/09/
PB  - Sean Institute
EP  - 1778
ID  - repoupi109638
SP  - 1774
AV  - public
IS  - 3
A1  - Naura Nafisha Sa'adah, -
VL  - 12
ER  -