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primary topic: PENGARUH INSTAGRAM MARKETING TERHADAP REVISIT INTENTION DI DREEZEL COFFEE BANDUNG

PENGARUH INSTAGRAM MARKETING TERHADAP REVISIT INTENTION DI DREEZEL COFFEE BANDUNG
type: Thesis
type: Article
abstract: Penelitian ini memiliki tujuan untuk mengetahui bagaimana pengaruh instagram marketing terhadap revisit intention di Dreezel Coffee Bandung. Variabel bebas (X), yaitu instagram marketing yang memiliki enam elemen, di antaranya, ialah accessibility, interactivity, entertainment, credibility, irritation, dan informativeness. Sedangkan variabel terikat (Y) pada penelitian ini ialah revisit intention dengan dimensi intention to revisit, intention to recommend, dan resistance to change. Metode yang digunakan dalam penelitian ini, yaitu menggunakan metode kuantitatif, terdapat 100 responden dalam penelitian ini yang merupakan followers akun sosial media instagram dan pernah berkunjung ke Dreezel Coffee Bandung. Teknik pengolahan data menggunakan uji validitas dan reliabilitas, uji asumsi klasik, serta uji regresi linear sederhana dengan uji t (parsial). Hasil dalam penelitian ini instagram marketing memiliki nilai thitung 7,204 > ttabel 1,984 dengan sig 0,000 < 0,05. Maka dari itu, disimpulkan bahwa variabel instagram marketing memiliki peran terhadap revisit intention. This research aims to find out how Instagram marketing influences revisit intention at Dreezel Coffee Bandung. The independent variable (X), namely instagram marketing, has six elements, including accessibility, interactivity, entertainment, credibility, irritation and informativeness. Meanwhile, the dependent variable (Y) in this study is revisit intention with the dimension intention to revisit, intention to recommend, and resistance to change. The method used in this research is using quantitative methods. There are 100 respondents in this research who are followers of Instagram social media accounts and have visited Dreezel Coffee Bandung. Data processing techniques use validity and reliability tests, classical assumption tests, and simple linear regression tests with t tests (partial). The results in this research for Instagram marketing have a tstatistics value of 7.204 > ttable 1.984 with a sig of 0…
date: 2023-08-30
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: PENGARUH INSTAGRAM MARKETING TERHADAP REVISIT INTENTION DI DREEZEL COFFEE BANDUNG (Text)
subject: L Education (General)

PENGARUH INSTAGRAM MARKETING TERHADAP REVISIT INTENTION DI DREEZEL COFFEE BANDUNG (Text)
type: Document
has file: S_MIK_1903605_Title.pdf
has part: S_MIK_1903605_Title.pdf

PENGARUH INSTAGRAM MARKETING TERHADAP REVISIT INTENTION DI DREEZEL COFFEE BANDUNG (Text)
type: Document
has file: S_MIK_1903605_Chapter1.pdf
has part: S_MIK_1903605_Chapter1.pdf

PENGARUH INSTAGRAM MARKETING TERHADAP REVISIT INTENTION DI DREEZEL COFFEE BANDUNG (Text)
type: Document

PENGARUH INSTAGRAM MARKETING TERHADAP REVISIT INTENTION DI DREEZEL COFFEE BANDUNG (Text)
type: Document
has file: S_MIK_1903605_Chapter3.pdf
has part: S_MIK_1903605_Chapter3.pdf

PENGARUH INSTAGRAM MARKETING TERHADAP REVISIT INTENTION DI DREEZEL COFFEE BANDUNG (Text)
type: Document

PENGARUH INSTAGRAM MARKETING TERHADAP REVISIT INTENTION DI DREEZEL COFFEE BANDUNG (Text)
type: Document
has file: S_MIK_1903605_Chapter5.pdf
has part: S_MIK_1903605_Chapter5.pdf

PENGARUH INSTAGRAM MARKETING TERHADAP REVISIT INTENTION DI DREEZEL COFFEE BANDUNG (Text)
type: Document

Universitas Pendidikan Indonesia
type: Organization

S_MIK, Universitas Pendidikan Indonesia
type: Organization

- Fadhl Faishol Farros
type: Person
given name: -
family name: Fadhl Faishol Farros

- Indriyani Handyastuti
type: Person
given name: -
family name: Indriyani Handyastuti

- Della Maghfira Napu
type: Person
given name: -
family name: Della Maghfira Napu

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primary topic: PENGARUH INSTAGRAM MARKETING TERHADAP REVISIT INTENTION DI DREEZEL COFFEE BANDUNG

L Education (General)
type: Concept