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primary topic: PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN SPRITE : Survei pada para pengunjung Unit Pelaksana Teknis Olahraga ITB/SABUGA

PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN SPRITE : Survei pada para pengunjung Unit Pelaksana Teknis Olahraga ITB/SABUGA
type: Thesis
type: Article
abstract: This study aims to find out the Product Quality Impact On Customer Loyalty At Sprite products Technical Implementation Unit Online Sports ITB / Bandung Sabuga. Research methods used in this research is analytical descriptive method and techniques used are incidental sampling technique. Samples in this study were 100 guests UPT Sports ITB/Sabuga. Data analysis techniques in this study using multiple linearregression. The results showed that the simultaneous influence on product quality is consumer loyalty while the remaining 94.4% and 5.6% influenced by other factors. There partially positive influence on the dimensions of performance (13.3%), conformance (15.1%), durability (36.3%), the serviceability (27.1%), aesthetic (11%), and perceived quality (11.3%). It necessary to increase product quality Sprite, so marketers are more sensitive to customers' wants and needs, so customers always consume Sprite, and can enhance customer loyalty to the company.
date: 2009-08-22
status: published
creator: - Ani Pinayani
author list: authors
THS: - Ani Pinayani
type: EPrint
type: ThesisEPrint
is part of: repository
has document: PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN SPRITE : Survei pada para pengunjung Unit Pelaksana Teknis Olahraga ITB/SABUGA (Text)
subject: L Education (General)

PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN SPRITE : Survei pada para pengunjung Unit Pelaksana Teknis Olahraga ITB/SABUGA (Text)
type: Document
has file: s_mik_055394_table_of_content.pdf
has part: s_mik_055394_table_of_content.pdf

PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN SPRITE : Survei pada para pengunjung Unit Pelaksana Teknis Olahraga ITB/SABUGA (Text)
type: Document
has file: s_mik_055394_chapter1.pdf
has part: s_mik_055394_chapter1.pdf

PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN SPRITE : Survei pada para pengunjung Unit Pelaksana Teknis Olahraga ITB/SABUGA (Text)
type: Document

PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN SPRITE : Survei pada para pengunjung Unit Pelaksana Teknis Olahraga ITB/SABUGA (Text)
type: Document
has file: s_mik_055394_chapter3.pdf
has part: s_mik_055394_chapter3.pdf

PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN SPRITE : Survei pada para pengunjung Unit Pelaksana Teknis Olahraga ITB/SABUGA (Text)
type: Document

PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN SPRITE : Survei pada para pengunjung Unit Pelaksana Teknis Olahraga ITB/SABUGA (Text)
type: Document
has file: s_mik_055394_chapter5.pdf
has part: s_mik_055394_chapter5.pdf

PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN SPRITE : Survei pada para pengunjung Unit Pelaksana Teknis Olahraga ITB/SABUGA (Text)
type: Document
has file: s_mik_055394_bibliography.pdf
has part: s_mik_055394_bibliography.pdf

Universitas Pendidikan Indonesia
type: Organization

KODEPRODI93203#Manajemen_Industri_Katering_S1, Universitas Pendidikan Indonesia
type: Organization

- Ani Pinayani
type: Person
given name: -
family name: Ani Pinayani

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primary topic: PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN SPRITE : Survei pada para pengunjung Unit Pelaksana Teknis Olahraga ITB/SABUGA

L Education (General)
type: Concept