MOCH GAN GAN SIDIQ, - (2023) EVALUASI DAN PERBAIKAN USER EXPERIENCE WEBSITE BISNIS DIGITAL UPI DENGAN METODE DESIGN THINKING. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Website Bisnis Digital UPI yang ber-domain di https://bisnisdigital.upi.edu, merupakan website resmi Program Studi Bisnis Digital Universitas Pendidikan Indonesia yang berfungsi sebagai identitas digital, sarana dan media informasi mahasiswa dan khalayak umum seputar Program Studi, akademik, dan kegiatan kemahasiswaan. Hasil observasi data traffic pengunjung similiarweb.com, terdapat temuan menarik terkait tingkat bounce rate yang tinggi pada website, yaitu 71,35%. Begitu pula dari hasil observasi informal terhadap pengguna website terdekat yaitu mahasiswa bisnis Digital UPI ditemukan masih terdapat keluhan, salah-satunya kesulitan mencari beberapa informasi yang diperlukan karena struktur navigasi yang membingungkan. Pihak pengembang belum pernah melakukan evaluasi terhadap pengalaman penggunaan website sehingga belum diketahui sudah sebaik apa website nya dapat dipergunakan oleh pengguna. Penelitian berfokus pada evaluasi serta rekomendasi perbaikan UX pada segi usability dengan menggunakan pendekatan metode design thinking serta indikator tiga aspek usability ISO 9421-11 yaitu Effectiveness, Efficiency, Satisfaction. Hasilnya setelah dilakukan evaluasi UX, aspek Effectiveness terkategori “Bad” dengan perolehan nilai 60%, Efficiency 38%, satisfaction dengan skor SUS 33 dari 100, serta terdapat 10 poin perbaikan usability. Hasil dari perbaikan UX terbukti dapat meningkatkan UX dari segi usability website bisnisdigital.upi.edu. dengan rincian: aspek Effectiveness meningkat dari 60% menjadi 100% terkategori “Good”, efficiency meningkat dari 38% menjadi 100%, serta satisfaction meningkat sebesar 53,5 poin dari skor 33 menjadi 86,5. Seluruh responden memberikan tanggapan positif terhadap desain hasil perbaikan. Semua responden setuju bahwa desain yang diperbaiki memberikan user experience (UX) yang lebih baik dengan tampilan dan alur yang membantu mengatasi masalah yang ditemui dalam pengujian desain sebelumnya. The UPI Digital Business website, which has a domain at https://bisnisdigital.upi.edu, is the official website of the Digital Business study program of Universitas Pendidikan Indonesia and functions as a digital identity, facilities, and information medium for students and the general public about study programs, academics, and student activities. According to the results of observing similarweb.com visitor traffic data, there are interesting findings related to the high bounce rate on the website, which is 71.35%. Likewise, from the results of informal observations of the closest website users, namely UPI Digital business students, it was found that there were still complaints, one of which was difficulty finding some of the information needed because of the confusing navigation structure. The developer has never evaluated the experience of using the website, so it is not yet known how well the website can be used by users. The research focuses on evaluating and recommending UX improvements in terms of usability using the design thinking method approach and indicators of three aspects of ISO 9421-11 usability, namely effectiveness, efficiency, and satisfaction. The results after the UX evaluation show that the effectiveness aspect is categorized as "bad" with a score of 60%, efficiency is 38%, satisfaction has a SUS score of 33 out of 100, and there are 10 usability improvement points. The results of UX improvement are proven to be able to improve UX in terms of usability of the UPI Digital Business website with details: the Effectiveness aspect increased from 60% to 100% categorized as "good,", efficiency increased from 38% to 100%, and satisfaction increased by 53.5 points from a score of 33 to 86.5. All respondents gave positive feedback on the improved design. All respondents agreed that the improved design provides a better UX with a look and flow that helps address the issues encountered in the previous design testing.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?user=3BAJazQAAAAJ&hl=en ID SINTA Dosen Pembimbing: Rangga Gelar Guntara: 6738149 Oding Herdiana: 6745912 |
| Uncontrolled Keywords: | UX, Design Thinking, Website, Usability, System Usability Scale |
| Subjects: | L Education > L Education (General) |
| Divisions: | UPI Kampus Tasikmalaya > S1 Bisnis Digital |
| Depositing User: | MOCH. GAN-GAN SIDIQ |
| Date Deposited: | 21 Jul 2023 00:56 |
| Last Modified: | 21 Jul 2023 00:56 |
| URI: | http://repository.upi.edu/id/eprint/93795 |
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