PREFERENSI TAMU TERHADAP DESAIN INTERIOR BERGAYA MODERN MINIMALIS PADA KAMAR HOTEL DI KOTA BANDUNG

Alfaristy Nurtsurayya, - (2023) PREFERENSI TAMU TERHADAP DESAIN INTERIOR BERGAYA MODERN MINIMALIS PADA KAMAR HOTEL DI KOTA BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui preferensi terhadap desain interior yang diinginkan tamu hotel di Kota Bandung pada kamar hotel bergaya modern minimalis serta bagaimana segmentasinya. Metode penelitian yang digunakan adalah deskriptif eksploratif dengan jumlah responden 100 orang dengan teknik non probability sampling jenis purposive sampling. Partisipan merupakan orang yang pernah menginap di hotel dengan kamar bergaya modern minimalis di Kota Bandung (Hotel Amaris, Hotel Ibis, Hotel Malaka, Hotel de Braga by Artotel, Hotel Harris). Data dianalisis menggunakan analisis data model Miles dan Huberman. Hasil penelitian menunjukkan bahwa elemen dinding merupakan aspek yang paling penting dalam kamar hotel. Dinding berwarna akromatik, furniture bertekstur kesat, dekorasi dinding, pencahayaan hangat redup, dan bukaan ruang dengan akses ke pemandangan kota menjadi yang paling disukai responden. Berdasarkan segmentasi jenis kelamin, elemen dinding merupakan aspek yang paling penting baik bagi pria dan wanita. Berdasarkan segmentasi umur, kelompok usia 20-29 tahun dan 30-39 tahun memiliki preferensi dominan pada elemen dinding. Sedangkan kelompok 40-49 tahun memiliki preferensi dominan pada elemen lantai dan kelompok usia 50 tahun keatas memiliki preferensi dominan pada elemen pencahayaan. The purpose of this research is to determine the preference for interior design that hotel guests want in a modern minimalist-style hotel room in Bandung and how it is segmented. The research method used is descriptive explorative with the number of respondents 100 people with non-probability sampling purposive sampling. Participant consisted of people who had stayed at hotels with modern minimalist-style rooms in Bandung (Amaris Hotel, Ibis Hotel, Malaka Hotel, Hotel de Braga by Artotel, Harris Hotel). Data were analyzed using Miles and Huberman model analysis. The results showed that wall elements are the most important aspect of a hotel room. Achromatic-colored walls, rough textured furniture, wall decorations, dim warm lighting, and open spaces with access to city views were the respondents' favorites. Based on gender segmentation, wall elements are the most important aspects for both men and women. Based on age segmentation, the age group 20-29 years and 30-39 years have a dominant preference for wall elements. While the 40-49-year-old group has a dominant preference for floor elements and the 50-year-old and above group has a dominant preference for lighting elements.

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Official URL: http://repository.upi.edu/
Item Type: Thesis (S1)
Additional Information: ID SINTA Dosen Pembimbing Reiza Miftah Wirakusuma: 5989830 Endah Fitriyani: 6681704
Uncontrolled Keywords: desain interior hotel, desain modern minimalis, preferensi tamu, pemasaran hotel, hotel interior design, modern minimalist design, guest preferences, hotel marketing.
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure
Depositing User: Alfaristy Nurtsurayya
Date Deposited: 15 Jun 2023 08:00
Last Modified: 15 Jun 2023 08:00
URI: http://repository.upi.edu/id/eprint/91075

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