PENGARUH MEMORABLE HOTEL EXPERIENCE TERHADAP REVISIT INTENTION DI SABDA ALAM HOTEL & RESORT

Putri Nabila Salsabila, - (2022) PENGARUH MEMORABLE HOTEL EXPERIENCE TERHADAP REVISIT INTENTION DI SABDA ALAM HOTEL & RESORT. S1 thesis, Universitas Pendidikan Indonesia.

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Official URL: http://repository.upi.edu/

Abstract

Sabda Alam Hotel & Resort adalah salah satu dari beberapa hotel bintang tiga di Kabupaten Garut yang dihadapkan dengan permasalahan tingkat hunian kamar dan repeater guest yang cenderung mengalami penurunan. Salah satu upaya yang dapat dilakukan dalam meningkatkan banyaknya kunjungan berulang dari tamu Sabda Alam Hotel & Resort yaitu dengan cara meningkatkan memorable hotel experience yang ada dan dimiliki oleh hotel tersebut. Penelitian ini memiliki memperoleh temuan tentang pengaruh memorable hotel experience (sikap staf, kenyamanan kamar hotel, lokasi akomodasi dan sarapan) terhadap revisit intention di Sabda Alam Hotel & Resort. Metode yang digunakan pada penelitian ini adalah deskriptif kuantitatif. Data diperoleh melalui kuesioner dari 200 tamu yang menginap di Sabda Alam Hotel & Resort. Teknik sampling menggunakan convenience sampling. Analisis data dan pengujian hipotesis menggunakan SEM (Structural Equation Models) dengan software Lisrel 8.7. Model yang terbentuk yaitu sub-sub variabel sikap, kenyamanan kamar hotel, lokasi akomodasi dan sarapan merupakan variabel eksogen sedangkan revisit intention merupakan variabel endogen. Sub-sub variabel memorable hotel experience yaitu kenyamanan kamar hotel, lokasi akomodasi dan sarapan berpengaruh signifikan secara parsial terhadap revisit intention. Sementara sub variabel sikap staf secara parsial tidak berpengaruh signifikan terhadap revisit intention. Sikap staf, kenyamanan kamar hotel, lokasi akomodasi dan sarapan secara simultan mampu menjelaskan (naik-turunnya) variabel laten revisit intention sebesar 57% sedangkan sisanya 43% dijelaskan oleh variabel-variabel lain diluar model penelitian ini. Sabda Alam Hotel & Resort is one of the three star hotels in Garut Regency which is faced with the problem of room occupancy rates and guest repeaters which tend to decrease. Efforts to increase the number of repeat visits can be made by Sabda Alam Hotel & Resort by enhancing their memorable hotel experience. This study aims to obtain findings regarding the effect of a memorable hotel experience as an independent variable (X) which consisting of staff attitudes, bedroom hotel comfort, accommodation location and breakfast on the intention to revisit as a variable (Y) at Sabda Alam Hotel & Resort. This study uses descriptive research method with quantitative approach. Data were collected from 200 guests who stay at Sabda Alam Hotel & Resort through questionnaire. Sampling was carried out by convenience sampling technique. Data analysis techniques and hypothesis test in this research is SEM (Structural Equation Models) with Lisrel 8.7. The model showed that sub-variables of attitude, comfort of the hotel room, location of accommodation and breakfast are exogenous variables while revisit intention is an endogenous variable. The memorable hotel experience sub-variables, namely the comfort of the hotel room, accommodation location and breakfast have a partially significant effect on revisit intention. While the staff attitude sub-variable partially did not have a significant effect on revisit intention. The attitude of staff, the comfort of the hotel room, the location of the accommodation and breakfast are simultaneously able to explain the (rising and falling) of the latent revisit intention variable by 57% while the remaining 43% is explained by other variables outside this research model.

Item Type: Thesis (S1)
Additional Information: ID SINTA Dosen Pembimbing Ahmad Hudaiby Galih Kusumah : 5989818 Fitri Rahmafitria : 6067571
Uncontrolled Keywords: hotel management, perilaku konsumen, memorable hotel experience, revisit intention
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
L Education > L Education (General)
Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure
Depositing User: Putri Nabila Salsabila
Date Deposited: 15 May 2023 05:03
Last Modified: 15 May 2023 05:03
URI: http://repository.upi.edu/id/eprint/90275

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