PENGARUH E-SERVICESCAPE TERHADAP BEHAVIORAL INTENTION

Silmi Rispianti, - (2019) PENGARUH E-SERVICESCAPE TERHADAP BEHAVIORAL INTENTION. S1 thesis, Universitas Pendidikan Indonesia.

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Official URL: http://repository.upi.edu

Abstract

Penelitian ini bertujuan untuk mengetahui gambaran E-servicescape yang meliputi Aesthetic Appeal, Layout and Functionality,dan Financial Security dan gambaran behavioral intention yang meliputi Come Back to this Website in the future, WOM Recommendation dan possible to reserve hotels in the website di Novotel Bandung. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif dan verifikatif. Populasi pada penelitian ini sebanyak 2399 tamu Novotel Bandung melalui website Sampel dalam penelitian ini sebanyak 110 Teknik sampling yang digunakan yaitu purposive sampling. Data pada penelitian ini dikumpulkan melalui Kuesioner, wawancara, observasi, dan studi literatur. Kemudian, data yang diperoleh dianalisis menggunakan analisis data deskriptif dan verifikatif dengan analisis regresi berganda. Hasil penelitian menunjukan bahwa secara simultan E-servicescape memiliki pengaruh yang signifikan terhadap Behavioral Intention di Novotel Bandung. Secara keseluruhan skor ideal E-servicescape dan behavioral intention berada pada kategori tinggi. This study aims to determine the description of E-Servicescape which includes Aesthetic Appeal, Layout and Functionality, and Financial Security and the description of behavioral intention which includes Come Back to this Website in the future, WOM Recommendation and possible to reserve hotels in the website of Novotel Bandung. This study uses a quantitative approach with descriptive and verification methods. The population in this study were 2399 visitors to the Novotel Bandung via website. The samples in this study were 110. The sampling technique used is purposive sampling. The data in this study were collected through questionnaires, interviews, observation, and literature studies. Then, the data obtained were analyzed using descriptive and verification data with multiple regression analysis. The results of the study show that simultaneously the Eservicescape has a significant influence on the Behavioral Intention at Novotel Bandung. Overall the ideal score of E-Servicescape and Behavioral Intention at the highest category

Item Type: Thesis (S1)
Additional Information: ID SINTA Dosen Pembimbing: Vanessa Gaffar : 5993246 Oce Ridwanudin : 6681229
Uncontrolled Keywords: E-Servicescape, Behavioral intention, Novotel Bandung
Subjects: B Philosophy. Psychology. Religion > BF Psychology
L Education > L Education (General)
Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata
Depositing User: Silmi Rispianti
Date Deposited: 08 Jun 2023 01:57
Last Modified: 08 Jun 2023 01:57
URI: http://repository.upi.edu/id/eprint/90259

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