PENGARUH E-SERVICESCAPE TERHADAP BEHAVIORAL INTENTION

    Silmi Rispianti, - (2019) PENGARUH E-SERVICESCAPE TERHADAP BEHAVIORAL INTENTION. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Penelitian ini bertujuan untuk mengetahui gambaran E-servicescape yang meliputi
    Aesthetic Appeal, Layout and Functionality,dan Financial Security dan gambaran
    behavioral intention yang meliputi Come Back to this Website in the future, WOM
    Recommendation dan possible to reserve hotels in the website di Novotel
    Bandung. Penelitian ini menggunakan pendekatan kuantitatif dengan metode
    deskriptif dan verifikatif. Populasi pada penelitian ini sebanyak 2399 tamu
    Novotel Bandung melalui website Sampel dalam penelitian ini sebanyak 110
    Teknik sampling yang digunakan yaitu purposive sampling. Data pada penelitian
    ini dikumpulkan melalui Kuesioner, wawancara, observasi, dan studi literatur.
    Kemudian, data yang diperoleh dianalisis menggunakan analisis data deskriptif
    dan verifikatif dengan analisis regresi berganda. Hasil penelitian menunjukan
    bahwa secara simultan E-servicescape memiliki pengaruh yang signifikan
    terhadap Behavioral Intention di Novotel Bandung. Secara keseluruhan skor ideal
    E-servicescape dan behavioral intention berada pada kategori tinggi.
    This study aims to determine the description of E-Servicescape which includes
    Aesthetic Appeal, Layout and Functionality, and Financial Security and the
    description of behavioral intention which includes Come Back to this Website in
    the future, WOM Recommendation and possible to reserve hotels in the website of
    Novotel Bandung. This study uses a quantitative approach with descriptive and
    verification methods. The population in this study were 2399 visitors to the
    Novotel Bandung via website. The samples in this study were 110. The sampling
    technique used is purposive sampling. The data in this study were collected
    through questionnaires, interviews, observation, and literature studies. Then, the
    data obtained were analyzed using descriptive and verification data with multiple
    regression analysis. The results of the study show that simultaneously the Eservicescape has a significant influence on the Behavioral Intention at Novotel
    Bandung. Overall the ideal score of E-Servicescape and Behavioral Intention at
    the highest category

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    Official URL: http://repository.upi.edu
    Item Type: Thesis (S1)
    Additional Information: ID SINTA Dosen Pembimbing: Vanessa Gaffar : 5993246 Oce Ridwanudin : 6681229
    Uncontrolled Keywords: E-Servicescape, Behavioral intention, Novotel Bandung
    Subjects: B Philosophy. Psychology. Religion > BF Psychology
    L Education > L Education (General)
    Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata
    Depositing User: Silmi Rispianti
    Date Deposited: 08 Jun 2023 01:57
    Last Modified: 08 Jun 2023 01:57
    URI: http://repository.upi.edu/id/eprint/90259

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