MODEL PENINGKATAN DAYA SAING PERGURUAN TINGGI DI WILAYAH DKI JAKARTA

Purnomo, - (2023) MODEL PENINGKATAN DAYA SAING PERGURUAN TINGGI DI WILAYAH DKI JAKARTA. S3 thesis, Universitas Pendidikan Indonesia.

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Abstract

ABSTRAK Purnomo. NIM: 1906726 ‘‘Model Peningkatan Daya Saing Perguruan Tinggi Di Wilayah DKI Jakarta’’; dibawah bimbingan Promotor: Prof. Dr. Hj. Ratih Hurriyati M.P., Ko-Promotor: Prof. Dr. H. Disman, M.S., dan Anggota: Dr. Chairul Furqon, S.Sos., MM. Penelitian ini menganalisis daya saing perguruan tinggi pada Provinsi DKI Jakarta yang dipengaruhi oleh kualitas unik yang ditawarkan, unique capability, strategi Segmenting Targeting Positioning (STP), klaster perguruan tinggi dan kinerja perguruan tinggi. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh kualitas unik yang ditawarkan, unique capability, strategi STP, klaster perguruan tinggi secara langsung dan melalui kinerja perguruan tinggi terhadap daya saing. Penelitian ini dilakukan dengan menggunakan metode survey dengan pendekatan kuantitatif. Unit analisis penelitian ini adalah dari akreditasi, peringkat dan cluster. Dari Pemeringkatan tersebut diambil Perguruan Tinggi Non-Kedinasan dan Non Keagaman di Provinsi DKI Jakarta pada tahun 2020, dengan para pemangku kebijakan sebagai unit observasi, yaitu populasi sebanyak 284 perguruan tinggi dan sampel sebanyak 166 perguruan tinggi. Data diperoleh dari hasil survey melalui kuesioner yang disebar kepada pemangku kebijakan. Data diolah menggunakan analisis statistika deskriptif dan analisis SEM-PLS. Hasil penelitian menunjukkan bahwa situasi analisis STP tinggi, sedangkan, daya saing, kinerja, cenderung rendah. Berdasarkan pengujian hipotesis, didapatkan kualitas unik yang ditawarkan, unique capability, strategi STP, klaster berpengaruh positif terhadap kinerja. Demikian pula, kualitas unik yang ditawarkan, unique capability, strategi STP, klaster berpengaruh signifikan dan positif terhadap daya saing, secara langsung maupun tidak langsung. Dalam hal ini kinerja perguran tinggi dapat menjadi variabel intervening bagi daya saing dan klaster perguruan tinggi memoderasi model daya saing ini. Beberapa saran diajukan terkait setiap dimensi dari setiap variabel yang diteliti sehingga beberapa kelemahannya dapat ditindaklanjuti. Diantara impactnya adalah rendahnya dimensi peringkat internasional dalam penelitian ini akan berdampak negative terhadap tingkat persaingan pada pendidikan tinggi di DKI Jakarta. Kata kunci: kualitas unik yang ditawarkan, unique capability, strategi STP, klaster, kinerja, daya saing perguruan tinggi. ABSTRACT Purnomo. NIM: 1906726 ‘‘Model of Increasing Higher Education Competitiveness in DKI Jakarta Region’’; under the guidance of the Promoter: Prof. Dr. Hj. Ratih Hurriyati M.P., Co-Promoter: Prof. Dr. H. Disman, M.S., and Members: Dr. Chairul Furqon, S. Sos., MM. This study analyzes the competitiveness of tertiary institutions in DKI Jakarta Province which is influenced by the unique quality offered, unique capability, Segmenting Targeting Positioning (STP) strategy, higher education clusters and higher education performance. The purpose of this study is to determine and analyze the effect of the unique quality offered, unique capability, STP strategy, higher education clusters directly and through university performance on competitiveness. This research was conducted using a survey method with a quantitative approach. The unit of analysis for this research is accreditation, ranking and clusters. From this ranking, non-official and non-religious tertiary institutions in DKI Jakarta Province were taken in 2020, with policy makers as the unit of observation, namely a population of 284 tertiary institutions and a sample of 166 tertiary institutions. Data were obtained from survey results through questionnaires distributed to policy makers. Data were processed using descriptive statistical analysis and SEM-PLS analysis. The results show that the STP analysis situation is high, meanwhile, competitiveness, performance tends to be low. Based on hypothesis testing, the unique quality offered, unique capability, STP strategy, clusters have a positive effect on performance. Likewise, the unique quality offered, unique capability, STP strategy, cluster has a significant and positive effect on competitiveness, directly or indirectly. In this case higher education performance can be an intervening variable for competitiveness and higher education clusters moderate this competitiveness model. Several suggestions were put forward regarding each dimension of each variable studied so that some of the weaknesses could be followed up. Among the impacts is that the low international ranking dimension in this study will have a negative impact on the level of competition in higher education in DKI Jakarta. Keywords: unique quality offered, unique capability, STP strategy, cluster, performance, higher education competitiveness.

Item Type:	Thesis (S3)
Additional Information:	https://scholar.google.com/citations?hl=id&authuser=2&user=d7Ey2nYAAAAJ ID SINTA Dosen Pembimbing: Ratih Hurriyati: 5984336 ID SINTA Dosen Pembimbing: Disman: 5991816 ID SINTA Dosen Pembimbing: Chairul Furqon: 5994043
Uncontrolled Keywords:	kualitas unik yang ditawarkan, unique capability, strategi STP, klaster, kinerja, daya saing perguruan tinggi
Subjects:	L Education > L Education (General)
Divisions:	Fakultas Pendidikan Ekonomi dan Bisnis > Manajemen (non kependidikan)
Depositing User:	Purnomo
Date Deposited:	28 Mar 2023 01:43
Last Modified:	28 Mar 2023 01:43
URI:	http://repository.upi.edu/id/eprint/89282

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