IMPLEMENTASI PRINSIP PEMBELAJARAN ANDRAGOGI PADA PELATIHAN DIGITAL MARKETING DI DESA LAMPEGAN KECAMATAN IBUN MAJALAYA KABUPATEN BANDUNG

Nisa Maulidia Haq, - (2023) IMPLEMENTASI PRINSIP PEMBELAJARAN ANDRAGOGI PADA PELATIHAN DIGITAL MARKETING DI DESA LAMPEGAN KECAMATAN IBUN MAJALAYA KABUPATEN BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

Penyelenggaraan suatu program pelatihan yang sasarannya merupakan orang dewasa memerlukan prinsip-prinsip andragogi dalam pelaksanaanya agar sesuai dengan tujuan yang hendak dicapai. Secara umum penelitian ini bertujuan untuk mendeskripsikan prinsip andragogi yang diterapkan pada pelatihan digital marketing. Sedangkan secara khususnya 1) mendeskripsikan penerapan prinsip andragogi pada pelatihan digital marketing. 2) mendeskripsikan hasil penerapan prinsip andragogi pada pelatihan digital marketing. 3) mendeskripsikan faktor pendukung dan penghambat yang mempengaruhi proses pelaksanaan pelatihan digital marketing. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif. Pengumpulan data dilakukan dengan cara observasi, wawamcara, dan studi dokumentasi. Hasil penelitian yang dilakukan menunjukkan bahwa 1) pelaksanaan pelatihan digital marketing menggunakan prinsip pembelajaran orang dewasa dengan memperhatikan kebutuhan belajar, konsep diri, pengalaman belajar, kesiapan belajar, orientasi belajar, dan motivasi. 2) hasil penerapan prinsip andragogi pada pelatihan digital marketing meliputi aspek kognitif, afektif, dan psikomotor yang mengalami peningkatan. 3) faktor pendukung dan penghambat berasal dari tutor, peserta, dan lingkungan yang menunjang proses pembelajaran. The implementation of a training program targeting is adults. Requiring andragogy principles in the implementation to fit in order to achieve. Organizing a training program whose target is adults requires andragogical principles in its implementation so that it is in accordance with the objectives to be achieved. In general, this study aims to describe the principles of andragogy applied to digital marketing training. Whereas in particular 1) describes the application of andragogy principles to digital marketing training. 2) describe the results of applying the principles of andragogy to digital marketing training. 3) describe the supporting and inhibiting factors that influence the process of implementing digital marketing training. The method used in this research is descriptive qualitative. Data collection was carried out by means of observation, interviews, and documentation studies. The results of the research conducted show that 1) the implementation of digital marketing training uses adult learning principles by paying attention to learning need to know, learner self-concept, learning experience, readiness to learn, orientation to learning, and motivation to learn. 2) the results of applying the principles of andragogy to digital marketing training include cognitive, affective, and psychomotor aspects which have increased. 3) supporting and inhibiting factors come from tutors, participants, and the environment that supports the learning process.

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Item Type:	Thesis (S1)
Additional Information:	https://scholar.google.co.id/citations?user=6BiVkxIAAAAJ&hl=id&citsig=AMD79oolNuGeMlFlbBqr6bq7onCPDl6gGA SINTA ID: 5979054 SINTA ID: 5994332
Uncontrolled Keywords:	Implementasi, Andragogi, Digital Marketing Implementation, Andragogy, Digital Marketing
Subjects:	L Education > L Education (General)
Divisions:	Fakultas Ilmu Pendidikan > Pendidikan Masyarakat-S1
Depositing User:	Nisa Maulidia Haq
Date Deposited:	20 Mar 2023 06:19
Last Modified:	20 Mar 2023 06:19
URI:	http://repository.upi.edu/id/eprint/89186

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