PENGARUH PERCEIVED RISK TERHADAP E-TRUST : Studi pada Pengguna E-Commerce JD.ID di Bandung

Suci Fitria Nurfajri, - (2023) PENGARUH PERCEIVED RISK TERHADAP E-TRUST : Studi pada Pengguna E-Commerce JD.ID di Bandung. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

ABSTRAK: Suci Fitria Nurfajri (1801141) “Pengaruh Perceived Risk terhadap E-Trust (Studi Pada Pengguna E-commerce JD.ID di Bandung)” di bawah bimbingan Prof. Dr. Hj. Ratih Hurriyati, M.P. dan Drs. Girang Razati, M.Si.
Penelitian ini bertujuan untuk memperoleh gambaran dan pengaruh dari perceived risk terhadap e-trust pada pengguna e-commerce JD.ID di Bandung. Jenis penelitian yang digunakan adalah deskriptif dan verifikatif dengan pendekatan kualitatif. Metode yang digunakan simple random sampling dengan ukuran sampel sebanyak 320 responden. Teknik analisis penelitian ini adalah analisis regresi linier sederhana dengan menggunakan program IBM Statistical Product for Service Solutions (SPSS) versi 25.0 for Windows. Hasil temuan penelitian ini menunjukkan bahwa gambaran perceived risk dan e-trust pada kategori sangat baik. Perceived risk memiliki pengaruh positif dan signifikan terhadap e-trust. Temuan pada penelitian ini menegaskan bahwa implementasi perceived risk pada e-commerce JD.ID mampu meningkatkan e-trust pada e-commerce JD.ID.
Kata Kunci: Perceived Risk, E-Trust, E-Commerce
ABSTRACT: Suci Fitria Nurfajri (1801141) "The Influence of Perceived Risk on E-Trust (Study on JD.ID E-commerce Users in Bandung)" under the guidance of Prof. Dr. Hj. Ratih Hurriyati, M.P. and Drs. Girang Razati, M.Si.
This study aims to obtain an overview and influence of perceived risk on e-trust in JD.ID e-commerce users in Bandung. The type of research used is descriptive and verification with a qualitative approach. The method used is simple random sampling with a sample size of 320 respondents. The analysis technique of this research is simple linear regression analysis using IBM Statistical Product for Service Solutions (SPSS) version 25.0 for Windows. The findings of this study indicate that the description of perceived risk and e-trust is in the very good category. Perceived risk has a positive and significant influence on e-trust. The findings in this study confirm that the implementation of perceived risk in JD.ID e-commerce is able to increase e-trust in JD.ID e-commerce.
Keywords: Perceived Risk, E-Trust, E-Commerce

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Official URL: http://repository.upi.edu
Item Type: Thesis (S1)
Additional Information: ID SINTA Dosen Pembimbing: Ratih Hurriyati: 5984336 Girang Razati: 5984831
Uncontrolled Keywords: perceived risk; e-trust; e-commerce
Subjects: H Social Sciences > HF Commerce
L Education > L Education (General)
Divisions: Fakultas Pendidikan Ekonomi dan Bisnis > Pendidikan Manajemen Bisnis
Depositing User: Suci Fitria Nurfajri
Date Deposited: 23 Feb 2023 06:21
Last Modified: 23 Feb 2023 06:21
URI: http://repository.upi.edu/id/eprint/88747

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