Nadya Evangelista Tening, - (2023) STRATEGI PERSUASI DALAM DIALOG SQUID GAME DAN IMPLIKASINYA TERHADAP DESAIN PENGEMBANGAN BAHAN AJAR CETAK BAHASA KOREA. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Penelitian ini bertujuan untuk mengetahui strategi persuasi berbahasa Korea menggunakan teori strategi persuasi rasional oleh Junghyun Kim (2022) dan strategi persuasi emosional oleh Hyunsook Oh & Moonhee Yang (2016). Objek yang diteliti dalam penelitian ini adalah dialog Squid Game. Data dikumpulkan dengan menggunakan metode simak-catat dari naskah sembilan episode Squid Game dan dianalisis menggunakan metode deskriptif-kualitatif. Hasil penelitian menunjukkan bahwa jumlah total strategi persuasi emosional secara keseluruhan ditemukan lebih banyak dibandingkan strategi persuasi rasional. Jenis data yang paling umum dalam strategi persuasi emosional adalah strategi persuasi menggunakan homogenitas dan yang paling tidak umum adalah strategi persuasi menggunakan kesenangan. Di sisi lain, strategi persuasi rasional yang paling umum ditemukan adalah strategi persuasi efek awal, dan yang paling tidak umum adalah strategi persuasi rasional kesimpulan implisit. Berdasarkan temuan penelitian, strategi persuasi emosional mendominasi karena strategi persuasi rasional saja tidak selalu cukup untuk mengubah keyakinan seseorang. Dibandingkan dengan hanya menggunakan strategi persuasi rasional, strategi persuasi emosional seringkali lebih efektif ketika membujuk pihak lawan dalam kasus yang sulit, seperti kasus permainan bertahan hidup Squid Game. Penelitian ini dapat diimplikasikan pada model desain pengembangan bahan ajar cetak bahasa Korea dan dapat bermanfaat bagi guru bahasa Korea, penulis, atau penerbit buku bahasa Korea, tentang bagaimana fenomena strategi persuasi dapat diimplementasikan. This research aims to investigate the types of Korean persuasion strategies in Squid Game’s dialogue using the theory of rational persuasion strategies by Junghyun Kim (2022) and emotional persuasion strategies by Hyunsook Oh & Moonhee Yang (2016). The data were collected using a note-taking method from the scripts of nine episodes of Squid Game and analyzed using a descriptive-qualitative method. The total number of emotional persuasion strategies generally was found to be higher than rational persuasion strategies. The most common type of data in the emotional persuasion strategy was persuasion strategy using homogeneity, and the least common was persuasion strategy using pleasure. On the other hand, the most common rational persuasion strategy found was the initial effect persuasion strategy, and the least common was the implicit conclusion persuasion strategy. According to research findings, emotional persuasion strategies dominate because rational persuasion strategy alone may not always be sufficient to change people's beliefs. As opposed to only employing rational persuasion strategy, emotional persuasion strategy is often more effective when persuading the other party in difficult cases, such as the case of the survival game Squid Game. This research can be implicated in the design model for the development of Korean language teaching materials and can be useful for Korean language teachers, authors, or Korean language book publishers, on how a persuasion strategy phenomenon can be implemented.
| Item Type: | Thesis (S1) |
|---|---|
| Uncontrolled Keywords: | pengembangan bahan ajar, strategi persuasi emosional, strategi persuasi rasional, squid game, development of teaching materials, emotional persuasion strategy, rational persuasion strategy, squid game |
| Subjects: | L Education > L Education (General) P Language and Literature > P Philology. Linguistics |
| Divisions: | Fakultas Pendidikan Bahasa dan Sastra > Jurusan Pendidikan Bahasa Korea |
| Depositing User: | Nadya Evangelista Tening |
| Date Deposited: | 31 Jan 2023 02:04 |
| Last Modified: | 31 Jan 2023 02:04 |
| URI: | http://repository.upi.edu/id/eprint/87755 |
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