Dhelvianti Azni Savira, - (2023) MODEL PENINGKATAN INTENTION TO REUSE BERBASIS PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, DAN PERCEIVED SECURITY YANG DIMEDIASI OLEH TRUST (Survei pada Pengguna Aplikasi Link Aja). S2 thesis, Universitas Pendidikan Indonesia.
Abstract
ABSTRAK Dhelvianti Azni Savira (2002230) “Model Peningkatan Intention to Reuse Berbasis Perceived Usefulness, Perceived Ease of Use, dan Perceived Security yang Dimediasi oleh Trust ”, dibawah bimbingan Prof. Dr. Ratih Hurriyati , M.P. , CSBA dan Dr. Puspo Dewi Dirgantara, S.Pd., M.T., M.M. Perkembangan teknologi berdampak pada seluruh aspek kehidupan, khususnya pada saat pandemi Covid-19 yang berlangsung pada tahun 2020 mengakibatkan jumlah penggunaan internet di Indonesia meningkat. Salah satunya penggunaan internet untuk bertransaksi, membuat masyarakat tidak lagi mengandalkan uang tunai dalam transaksi keuangan, melainkan menggunakan aplikasi elektronik (e-wallet). Salah satu media pembayaran secara elektronik atau e-wallet yang digunakan masyarakat yaitu Link Aja. Niat pelanggan untuk terus menggunakan aplikasi yang digunakan dan membuat pelanggan merasa puas akan layanan yang ditawarkan disebut intention to reuse. Kesesuaian kinerja dengan yang diharapkan oleh pelanggan akan memberikan kesan positif dan membuat pelanggan memiliki niat menggunakan kembali di masa depan. Penelitian ini bertujuan mengukur seberapa besar pengaruh perceived usefulness, perceived easae of use, dan perceived security dalam meningkatkan intention to reuse dengan mediasi trust pada pengguna e-wallet Link Aja. Jenis penelitian ini menggunakan teknik analisis Structural Equation Modeling (SEM) dengan alat bantu program IBM SPSS AMOS versi 26.0 for Windows dengan jumlah sampel sebanyak 214 responden pengguna e-wallet Link Aja.. Hasil menunjukkan bahwa terdapat pengaruh positif diantara perceived usefullness dan perceived security terhadap intention to reuse melalui mediasi trust, namun perceived ease of use terhadap intention to reuse melalui mediasi trust tidak berpengaruh secara potitif. Kata Kunci: Perceived Usefulness, Perceived Ease of Use, Perceived Security, Trust, Intention to Reuse ABSTRACT Dhelvianti Azni Savira (2002230) “The Model of Increasing Intention to Reuse Based on Perceived Usefulness, Perceived Ease of Use, and Perceived Security mediated by Trust ”, under the guidance of Prof. Dr. Ratih Hurriyati , M.P. , CSBA dan Dr. Puspo Dewi Dirgantara, S.Pd., M.T., M.M. The increasing growth of e-commerce in Indonesia has taken place over the last 5 years, especially during the Covid-19 pandemic which took place in early 2020, resulting in an increase in the number of internet users in Indonesia. One of them is the use of the internet for transactions, making people no longer rely on cash in financial transactions, but instead use electronic applications (e-wallets). One of the electronic payment media or e-wallets that is used by the public is LinkAja. The customer's intention to continue using the application used and to make the customer feel satisfied with the services offered is called the intention to reuse. Matching performance with what is expected by the customer will give a positive impression and make the customer intend to use it again in the future. This study aims to measure how much influence perceived usefulness, perceived ease of use, and perceived security have in increasing intention to reuse by mediating trust in LinkAja e-wallet users. This type of research uses the Structural Equation Modeling (SEM) analysis technique with the IBM SPSS AMOS program tool version 26.0 for Windows with a total sample of 214 respondents using the Link Aja e-wallet. The results show that there is a positive influence between perceived usefullness and perceived security on intention to reuse through mediation of trust, but the perceived ease of use of intention to reuse through mediation of trust does not have a positive effect. Keywords: Perceived Usefulness, Perceived Ease of Use, Perceived Security, Trust, Intention to Reuse
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| Item Type: | Thesis (S2) |
|---|---|
| Additional Information: | Link Google Schoolar : https://scholar.google.com/citations?user=yxFS8tgAAAAJ&hl=en https://scholar.google.co.id/citations?user=Zvs-RewAAAAJ&hl=id |
| Uncontrolled Keywords: | Perceived Usefulness, Perceived Ease of Use, Perceived Security, Trust, Intention to Reuse |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management L Education > L Education (General) |
| Divisions: | Fakultas Pendidikan Ekonomi dan Bisnis > Manajemen (non kependidikan) |
| Depositing User: | Dhelvianti Azni Savira |
| Date Deposited: | 27 Jan 2023 01:57 |
| Last Modified: | 27 Jan 2023 01:57 |
| URI: | http://repository.upi.edu/id/eprint/87609 |
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