PENGARUH PEMASARAN EKSPERIENSIAL TERHADAP RETENSI PELANGGAN PADA PENGUNJUNG RESORT&SPA KAMPUNG SAMPIREUN GARUT :Survei pada Pengunjung Resort&Spa Kampung Sampireun Garut

Irna Widiastuti, - (2009) PENGARUH PEMASARAN EKSPERIENSIAL TERHADAP RETENSI PELANGGAN PADA PENGUNJUNG RESORT&SPA KAMPUNG SAMPIREUN GARUT :Survei pada Pengunjung Resort&Spa Kampung Sampireun Garut. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

Business sector character hospitallity area industry that include business travel,
tourism and hotel gives market opportunity enough vast so that push to stand it
various tourism tool effort likes hotel (resort). Appearance resort at Garut city
with various facilities and product/service tender that interesting to evoke rivalry
enough tight because push consumer to move, so that there is no binding that
determine troth/loyalty level. various strategy applieds to defend customer
(retention) so that loyal permanent and customer retention more increase. One of
strategy or efforts defends when does experience creation unique and leave an
impression at every interaction with customer as distinctive brand companies that
is pass to approach emotional by applying experiencial marketing. Watchfulness
aims to detect marketing description eksperiensial that consist of sense, feel,
think, act and relate towards customer retention. Object in this watchfulness
customer resort&spa Kampung Sampireun Garut. free variable in this
watchfulness experiencial marketing (X). While bound variable in this
watchfulness customer retention (Y).
Watchfulness kind that used descriptive verifikatif, and method that used
explanatory survey with technique systematic random sampling, and sample total
60 respondents. Data analysis technique that used stripe networ (path analysis) by
means of help computer software spss 15.0. Data that used primary data and
secondary with collecting technique passes interview with staff resort, direct
observation to resort&spa Kampung Sampireun Garut, watchfulness inquiry
distribution, and literature study.
Based on hypothesis testing, experiencial marketing has influence towards
customer retention, with the meaning more gooder experiencial marketing so also
customer retention at resort&spa Kampung Sampireun Garut

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Item Type:	Thesis (S1)
Uncontrolled Keywords:	Pemasaran Eksperensial
Subjects:	L Education > L Education (General)
Divisions:	Fakultas Pendidikan Ilmu Pengetahuan Sosial > Pendidikan IPS
Depositing User:	Annisa Nur Asy Syuura
Date Deposited:	21 Dec 2022 07:04
Last Modified:	21 Dec 2022 07:04
URI:	http://repository.upi.edu/id/eprint/85550

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