PENGARUH MUSEUM EXPERIENCE TERHADAP BEHAVIORAL INTENTION : Survei pada pengunjung Museum Gedung Sate Bandung Non-Rombongan

Puji Pratiwi, - (2020) PENGARUH MUSEUM EXPERIENCE TERHADAP BEHAVIORAL INTENTION : Survei pada pengunjung Museum Gedung Sate Bandung Non-Rombongan. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

ABSTRAK
Puji Pratiwi, 1500903, ”Pengaruh Museum Experience terhadap Behavioral Intention di
Museum Gedung Sate Bandung (Survey terhadap Wisatawan non- Rombongan yang
Mengunjungi )”, di bawah bimbingan Dr. Lili Adi Wibowo, S.Spd., S.Sos., M.M. dan Yeni
Yuniawati, S.Pd., M.M.
Salah satu cara untuk meningkatkan tingkat kunjungan wisatawan yaitu dengan memperbaiki
museum experience dari destinasi wisata museum tersebut. Pihak Museum Gedung Sate
Bandung memanfaatkan adanya museum experience sebagai media untuk meningkatkan
behavioral intention. Tujuan penelitian ini ialah untuk mengetahui pengaruh museum
experience di Museum Gedung Sate Bandung. Upaya yang dilakukan perusahaan
menggunakan museum experience yang terdiri dari edutaiment comfort, atmosphere dan
aesthentic. Sedangkan variabel terikatnya yaitu behavioral intention wisatawan. Jenis
penelitian yang dilakukan adalah deskriptif verifikatif. Metode pengambilan sampel yang
digunakan yaitu systematic random sampling dengan jumlah responden sebanyak 200 orang.
Teknik analisis data menggunakan analisis regresi berganda. Hasil penelitian menunjukan
bahwa museum experience secara simultan memiliki pengaruh terhadap behavioral intention.
Dimensi yang memiliki pengaruh signifikan terhadap behavioral intention di Museum Gedung
Sate Bandung adalah edutaiment,atmosphere dan aesthentic. Sedangkan variabel comfort tidak
memiliki pengaruh yang signifikan terhadap behavioral intention di Museum Gedung Sate
Bandung. Kesimpulan dari penelitian ini bahwa museum experience di Museum Gedung Sate
Bandung berada di kategori baik serta behavioral intention di Museum Gedung Sate Bandung
berada di kategori tinggi.
Kata Kunci: Museum Experience, Behavioral Intention, Museum Gedung Sate Bandung

ABSTRACT
Puji Pratiwi, 1500903, “The Effect of Museum Experience on Behavioral Intention in
Gedung Sate Museum Bandung” (Survey of non-group tourists who visited), under the
guidance of Dr. Lili Adi Wibowo, S.Spd., S.Sos., M.M. dan Yeni Yuniawati, S.Pd., M.M.
One of the ways to increase tourist visit is we can retify the museum experience from the
museum’s tourist destination. A part of Gedung Sate Museum Bandung is take advantage of
museum experience as media to increase behavioral intention. The purpose of this research is
to know about the effect of museum experience in Gedung sate Museum Bandung. The efforts
made by this company by using museum experience, it ‘s consist of edutainment comfort,
atmosphere, and aesthetic. While, the dependent variable is behavioral intention. The type of
this research is desctiptive verifikative research. The sample collection in this research is by
using systematic random sampling to 200 tourists. Data analysis technique used multiple
regression analysis. The result of this research shows that museum experience simultaneously
has an effect on behavioral intention. Edutainment, atmosphere, and aesthetic are the higher
influence in this research. While, comfort has not the significant effect on behavioral intention
in Gedung Sate Museum Bandung. The conclution of this research is museum experience in
Gedung Sate Museum Bandung is in a good category and behavioral intention in Gedung Sate
Museum Bandung is in the high category.
Keywords: Museum Experience, Behavioral Intention, Gedung Sate Museum Bandun

	Text S_MPP_1500903_Title.pdf Download (412kB)
	Text S_MPP_1500903_Chapter1.pdf Download (107kB)
	Text S_MPP_1500903_Chapter2.pdf Restricted to Staf Perpustakaan Download (384kB)
	Text S_MPP_1500903_Chapter3.pdf Download (485kB)
	Text S_MPP_1500903_Chapter4.pdf Restricted to Staf Perpustakaan Download (368kB)
	Text S_MPP_1500903_Chapter5.pdf Download (48kB)
	Text S_MPP_1500903_Appendix.pdf Restricted to Staf Perpustakaan Download (767kB)

Item Type:	Thesis (S1)
Additional Information:	Lili Adi Wibowo : 5984836 Yeni Yuniawati : 6146618
Uncontrolled Keywords:	Museum Experience, Behavioral Intention, Museum Gedung Sate Bandung
Subjects:	A General Works > AM Museums (General). Collectors and collecting (General) L Education > L Education (General)
Divisions:	Fakultas Pendidikan Ilmu Pengetahuan Sosial > Ilmu Komunikasi
Depositing User:	Puji Pratiwi
Date Deposited:	27 Oct 2022 08:51
Last Modified:	27 Oct 2022 08:51
URI:	http://repository.upi.edu/id/eprint/85070

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