IMPLEMENTASI STRATEGI PROMOSI USAHA KAOS CUSTOM SUPERNOUVAL

Hilmaan Imaa Muddin, - (2022) IMPLEMENTASI STRATEGI PROMOSI USAHA KAOS CUSTOM SUPERNOUVAL. S1 thesis, Universitas Pendidikan Indonesia.

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Official URL: http://repository.upi.edu

Abstract

Implementasi Strategi Promosi Usaha Kaos Custom Supernouval Ditengah persaingan bisnis kaos yang ketat, Supernouval sebagai salah satu brand kaos dari Tasikmalaya mampu bersaing dengan para kompetitor yang sangat banyak.Tujuan penelitian ini adalah untuk mengetahui strategi promosi yang digunakan Supernouval dan faktor yang mempengaruhi strategi promosinya. Metode penelitian yang digunakan adalah pendekatan deskriptif kualitatif. Teknik pengumpulan data yang dipakai adalah wawancara dan observasi yang dilakukan secara langsung di kantor Supernouval. Hasil penelitian ini menunjukkan bisnis kaos custom supernouval telah melakukan strategi bauran promosi yang meliputi periklanan, promosi penjualan, publisitas, penjualan secara personal, serta penjualan langsung. Dalam hal periklanan supernouval menggunakan berbagai macam platform digital yakni platform Shopee, Lazada, TikTok Shop dan Facebook ads. Aktivitas promosi penjualan yang dilakukan Supernouval adalah promosi konsumen, promosi perdagangan, dan promosi tenaga penjual. Dalam melakukan aktivitas publisitas, Supernouval memanfaatkan media online berupa endorsement beberapa TikTokers. Bentuk penjualan personal yang dilakukan Supernouval sejauh ini dilakukan dengan cara menawarkan produknya kepada kenalan-kenalan yang dimiliki sang owner. Bentuk pemasaran langsung yang dilakukan Supernouval mengandalkan traffic iklan dari Facebook ads, kemudian calon konsumen menghubungi CS Supernouval melalui media Whatsapp untuk melakukan transaksi penjualan. Selain itu Supernouval juga melakukan periklanan melalui media e-commerce tetapi traffic yang dihasilkan tidak terlalu besar. Kata Kunci: Bauran Promosi, Facebook Ads, Supernouval, Singaparna Implementation of the Custom Supernouval T-Shirt Business Promotion Strategy This study aimed to determine the promotion strategy used by Supernouval and the factors that influence its promotion strategy. The research method used is a qualitative descriptive approach. Data collection techniques are interviews and observations made directly at the Supernouval office. The results of this study indicate that the custom supernouval t-shirt business has implemented a promotions mix strategy that includes advertising, sales promotion, publicity, personal selling, and direct selling. In advertising, supernouval uses various digital platforms: the platform Shopee, Lazada, Tokopedia, and TikTok Shop and Facebook ads. Sales promotion activities carried out by Supernouval are consumer promotions, trade promotions, and sales force promotions. In carrying out publicity activities, Supernouval only uses online media in the form of endorsements to several TikTokers. As for publications through mass media, as in general, Supernouval has not used the media in informing its products. Supernouval's personal selling is still done by offering its products to the owner's acquaintances. The structure of direct marketing carried out by Supernouval relies on advertising traffic from Facebook ads, then potential customers contact CS Supernouval via Whatsapp media to make sales transactions. In addition, Supernouval also advertises through e-commerce media, but the traffic generated is not too large. Keywords: Mix Promotion, Facebook Ads, Supernouval, Singaparna

Item Type: Thesis (S1)
Uncontrolled Keywords: Bauran Promosi, Facebook Ads, Supernouval, Singaparna
Subjects: L Education > L Education (General)
Divisions: UPI Kampus Tasikmalaya > S1 Kewirusahaan
Depositing User: Hilmaan Imaa Muddin
Date Deposited: 07 Oct 2022 01:01
Last Modified: 07 Oct 2022 01:01
URI: http://repository.upi.edu/id/eprint/83848

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