Rani Ratnawati, - (2022) ANALISIS PERAN KANAL YOUTUBE ASUMSI TERHADAP LITERASI POLITIK MAHASISWA UPI. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Analisis Kanal Youtube Asumsi Terhadap Literasi Politik Mahasiswa UPI Kurangnya minat politik dan rendahnya literasi politik dikalangan generasi milenial menjadi suatu urgensi penting. media sosial youtube sebagai media populer yang banyak di akses dan memberikan kemudahan berbagi informasi dan pengetahuan. Salah satu kanal youtube yang memberikan edukasi mengenai politik yaitu kanal youtube Asumsi dengan 1,046,000 jt subscriber dan 162.491.222 viewers dari 1000 lebih konten video yang telah dibagikan, berbagai playlist yang berisikan konten�konten mengenai isu-isu politik, dengan pembahasan dan penyajiannya berbeda dari kanal lain. Penelitian ini bertujuan untuk mengetahui analisis peran kanal youtube asumsi terhadap literasi politik mahasiswa UPI. penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif melalui teknik pengumpulan data: wawancara, observasi dan dokumentasi. Hasil penelitian menunjukan bahwa kanal youtube asumsi memiliki peran positif terhadap literasi politik mahasiswa UPI karena bahasa yang mudah dipahami dan audio visual menarik, memberikan pemahaman, pengetahuan dan awareness politik dalam menentukan hak dan kewajibannya sebagai warga negara. Kata Kunci : Kanal Youtube Asumsi, Literasi Politik Mahasiwa Lack of political interest and low political literacy among millennials is an important urgency. social media youtube as a popular media that is widely accessed and provides ease of sharing information and knowledge. One of the youtube channels that provide education about politics is the assumption youtube channel with 1,046,000 million subscribers and 162,491,222 viewers from more than 1000 video content that has been shared, various playlists containing content on political issues, with discussion and presentation different from other channels. this study aims to determine the analysis of the role of the assumption youtube channel on the political literacy of UPI students. this study uses a qualitative approach with descriptive methods through data collection techniques: interviews, observations and documentation. the results showed that the assumption youtube channel has a positive role in the political literacy of UPI students because the language is easy to understand and attractive audio-visual, providing understanding, knowledge and political awareness in determining their rights and obligations as citizens
| Item Type: | Thesis (S1) |
|---|---|
| Uncontrolled Keywords: | Youtube Channel Asumsi, Student Political Literacy |
| Subjects: | H Social Sciences > H Social Sciences (General) J Political Science > J General legislative and executive papers J Political Science > JA Political science (General) L Education > L Education (General) |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Pendidikan Kewarganegaraan |
| Depositing User: | Rani Ratnawati |
| Date Deposited: | 26 Sep 2022 06:57 |
| Last Modified: | 26 Sep 2022 06:57 |
| URI: | http://repository.upi.edu/id/eprint/82710 |
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