PENGARUH PERCEIVED USEFULNESS TERHADAP CONTINUANCE INTENTION : Studi pada Pengguna ShopeePay di Indonesia

Rayna Fiona Fridashaina, - (2022) PENGARUH PERCEIVED USEFULNESS TERHADAP CONTINUANCE INTENTION : Studi pada Pengguna ShopeePay di Indonesia. S1 thesis, Universitas Pendidikan Indonesia.

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Official URL: http://repository.upi.edu

Abstract

This study aims to obtain an overview of the perceived usefulness of the continuance intention of the study on ShopeePay users in Indonesia. The type of research used is descriptive verification, and the method used is an explanatory survey with a systematic random sampling technique with a total of 109 respondents with the object of research being ShopeePay users on Instagram followers @shopeepay_id. The data analysis technique used is simple regression analysis using IBM SPSS version 24.0 for windows. The findings obtained in this study indicate that the perceived usefulness variable has a significant effect on continuance intention, where the level of perceived usefulness is in the good category. Based on the results of this study, it can be concluded that the higher the level of perceived usefulness, the higher the continuance intention felt by the user.

Item Type: Thesis (S1)
Additional Information: ID SINTA Dosen Pembimbing Ahim Surachim: 5992863 Sulastri: 6067962
Uncontrolled Keywords: perceived usefulness; continuance intention; mobile payment
Subjects: H Social Sciences > HF Commerce
L Education > L Education (General)
Divisions: Fakultas Pendidikan Ekonomi dan Bisnis > Pendidikan Manajemen Bisnis
Depositing User: Rayna Fiona Fridashaina
Date Deposited: 20 Sep 2022 08:17
Last Modified: 20 Sep 2022 08:17
URI: http://repository.upi.edu/id/eprint/81997

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