REPRESENTASI DAN INTERPRETASI FENOMENA HYPERDEMOCRACY DI RUANG VIRTUAL: KAJIAN SEMIOTIK PRAGMATIK KASUS MEME COVID 19 DI INDONESIA

Prapti Wigati Purwaningrum, - (2022) REPRESENTASI DAN INTERPRETASI FENOMENA HYPERDEMOCRACY DI RUANG VIRTUAL: KAJIAN SEMIOTIK PRAGMATIK KASUS MEME COVID 19 DI INDONESIA. S3 thesis, Universitas Pendidikan Indonesia.

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Abstract

ABSTRAK COVID-19 sebagai isu global telah menarik perhatian dan menimbulkan kontroversi, khususnya dalam penanganan COVID-19 di Indonesia. Sejak merebaknya COVID-19, berbagai pro dan kontra muncul sebagai tanggapan atas langkah pemerintah yang dianggap tidak adil oleh sebagian kalangan. Posisi relasi kuasa publik tampak semakin dominan, hal ini menunjukkan munculnya fenomena hiperdemokrasi. Tujuan penelitian ini adalah untuk menelusuri bukti-bukti linguistik yang menunjukkan fenomena hyperdemocracy di ruang virtual. Penelitian ini merupakan studi kasus menggunakan tanggapan pembaca terhadap isu langkah pemerintah di masa pandemi COVID-19 yang dikonstruksi dalam bentuk meme oleh media sosial. Data penelitian ini berupa meme dan tanggapan warganet dari akun instagram @fakartun. Penelitian kualitatif ini bertumpu pada teori semiotik Peirce, pendekatan CMDA Herring, relasi kuasa dari perspektif Foucault, dan gejala hyperdemocracy dari Welch. Hasil analisis menunjukkan partisipasi, kebebasan berekspresi, dan relasi yang mewujud dalam bentuk dialog antara penanggap dan media sosial, penanggap dan sumber informasi, dan sesama penanggap. Penanggap cenderung mendukung tanda dan makna yang dibangun oleh media sosial yang memaknai informasi tentang langkah pemerintah di masa pandemi COVID-19 sebagai bentuk pembiaran, lepas tanggung jawab, dan cenderung menguntungkan kepentingan para pelaku usaha. Banyak tanggapan kasar cenderung menghina, mengejek diarahkan kepada pemerintah dan penanggap lain yang dianggap berseberangan. Perdebatan terjadi antara penanggap dan media sosial, dan antarsesama penanggap yang terus berlanjut hingga terjadi perluasan topik perdebatan. Situasi tersebut mengindikasikan terjadinya proses semiosis “getok tular”. Hal ini didukung oleh faktor konteks media sosial yang ramah dan faktor konteks situasi komunikasi yang leluasa untuk berinteraksi. Berdasarkan temuan tersebut, penelitian ini menyimpulkan bahwa saat ini semua orang dapat mengakses, menulis, membaca, dan memperoleh pengikut yang sepemahaman. Dengan demikian pelan-pelan kepakaran akan “kalah benar” dibandingkan dengan seseorang yang memiliki banyak pengikut atau follower (kejatuhan media). Hal ini menunjukkan bahwa publik tampak semakin dominan. Beberapa fenomena di atas dapat dijadikan indikator gejala hyperdemocracy yang sedang berlangsung di media sosial. Abstract ¬¬¬¬COVID-19 as a global issue has attracted attention and caused controversy, especially in the handling of COVID-19 in Indonesia. Since the outbreak of COVID-19, various pros and cons have emerged in response to the government move. It is considered unfair by some. The position of public power relations appears to be increasingly dominant, it shows the emergence of the hyper-democracy phenomenon. The purpose of this study is to explore linguistic evidence that shows the phenomenon of hyper-democracy in virtual space. This research is a case study using reader responses to the issue of government measures during the COVID-19 pandemic constructed in the form of memes by social media. This research data is in memes and citizen responses from the @fakartun Instagram account. This qualitative research used semiotic theory from Peirce, CMDA approach from Herring, power relations from Foucault, and hyperdemocracy phenomenon from Welch. The results of the analysis show participation, freedom of expression, and relationships that manifest in the form of a dialogue between responders and social media, responders and information sources, and fellow responders. Responders tend to support signs and meanings built by social media that interpret information about government steps during the COVID-19 pandemic as a form of neglect, escaping responsibility, and tending to benefit the interests of business actors. Many harsh responses tend to be insulting, mockingly directed at the government and other responders who are considered as opposing. Debates took place between responders and social media and among fellow responders continued until there was an expansion of the topic. This situation indicates the occurrence of a getok-tular semiosis process. It was supported by the context of social media and the context of the communication situation that is free to interact. Based on these findings, this study concludes that recently everyone can access, write, read, gain like-minded followers. Thus, the expertise will slowly “lose right” compared to someone who has a lot of followers or followers (the fall of the media). It shows that the public seems increasingly dominant. Some of the phenomena above can be indicators of ongoing hyper-democracy symptoms on social media.

Item Type:	Thesis (S3)
Uncontrolled Keywords:	Tanda, Makna, Semiotik, Hyperdemocracy, Instagram, COVID-19
Subjects:	L Education > L Education (General) P Language and Literature > P Philology. Linguistics
Divisions:	Sekolah Pasca Sarjana > Linguistik S-3
Depositing User:	Prapti Wigati Purwaningrum
Date Deposited:	16 Sep 2022 07:02
Last Modified:	16 Sep 2022 07:02
URI:	http://repository.upi.edu/id/eprint/81332

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