CODE SWITCHING IN ELECTRONIC STORE CONVERSATIONS: a case study at Electronic City Be-Mall Bandung

Issusanti Ningtyas, - (2007) CODE SWITCHING IN ELECTRONIC STORE CONVERSATIONS: a case study at Electronic City Be-Mall Bandung. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

The present study examines the realization of code switching in electronic store
conversations at Electronic City Bandung. This paper elaborates three major
problems. First, it investigates the languages involved in the switching. Second, it
discusses the types of code switching. Third, it explores the reasons underlying the
use ofcode switching.
The present study is largely qualitative. Some quantification, however, is
involved to deal with occurrences ofcode switching. The data were gathered through
tape recording and interviews. The recorded data were transcribed for identification
and classification of code switching. A descriptive-quantitative analysis was
employed to examine tendencies in the realization of code switching. Finally, data
from the interview were examined to explore reasons behind the use of code
switching. .
The results show that there were five languages involved in the switching,
namely Indonesian, English, Sundanese, Japanese, and Cantonese, and Indonesian
appeared to be the base in most contexts. The study also shows that all the three types
of code switching proposed by Poplack (i.e. tag, intersentential, and intrasentential
switchings) were evidenced in the conversations. Intrasentential switching occurred
most frequently and tag switching appeared least Finally, the study finds several
reasons for the occurrences of code switching in Electronic City conversations, i.e.
expressing technical terms, calling names, and difficulties in finding Indonesian
counterparts for English terms.

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Item Type:	Thesis (S1)
Uncontrolled Keywords:	Electronic Store
Subjects:	L Education > L Education (General) P Language and Literature > P Philology. Linguistics
Divisions:	Fakultas Pendidikan Bahasa dan Sastra > Jurusan Pendidikan Bahasa Inggris > Program Studi Pendidikan Bahasa Inggris
Depositing User:	Salman Mochamad Zahraan
Date Deposited:	16 Sep 2022 05:42
Last Modified:	16 Sep 2022 05:42
URI:	http://repository.upi.edu/id/eprint/80817

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