PENGARUH CO BRANDING DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN MENGGUNAKAN OPERATOR TELEPON SELULER CDMA

Sri Yusmalinar, - (2007) PENGARUH CO BRANDING DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN MENGGUNAKAN OPERATOR TELEPON SELULER CDMA. S2 thesis, Universitas pendidikan indonesia.

Abstract

Sri Yusmalinar, TheInfluence ofCo branding and Sales Promotion on CDMA
cellularphone operator using Decision, (Surveyon CDMA cellularphone operator
user at BandungElectronic Center, Purnawarman St Bandung), underguidance
Dr Agus Rahayu, Msi and Dr. Vanessa Gaffar, SE.Ak.MBA.
Thedevelopmentofcommunication technology and information, as one ofthe
fields that was very starategic in the age 21 emerged to technology that was dominant
in the life ofhumankindand held the importantrole in all the aspect ofthe life,from
social, economics, politics, culture, to theprivate private matter. One ofthe
implements and sophisticated information ofcommunication technology that was
developing was at this timeand often used by the community, that is the cellular
phone. Thedeveloping andpopular cellular phone at this time that is having GSM
( Global System Mobile Communication) as a base and CDMA (Code Division
Multiple Access).
This research had a purpose to know ; (I) Theresponse co branding the
CDMA cellularphone operator according to the user ofthe CDMAcellularphone
operator in BEC, (2) Thepicture ofsales promotion ofCDMA cellularphone
operator to the user ofthe CDMA cellular phone operator, (3) The decision used the
CDMA cellular phone operator who was done by the user ofthe CDMA cellular
phone operator in BEC, (4) It was a big that the influence co branding and sales
promotion towards the decision to used the CDMA cellularphone operator in BEC
TheResearch is based on descripetive and verificative type and it is
conductedby descriptive survey and explanatorysurvey. Thedata are collected by
questionnaire, interview, andfield observation. Theprimary data is composedfrom a
numberofsamples of200 respondents. Method ofanalysis is path analysis.
From the results ofthe research shows the response co branding the CDMA
cellularphone operator according to the users response revolved abaout the
category was enough: that is enough believed towards the make handset, was enough
the experiencewith theproduct, quiteexact in choosing thepartner, thepicture of
sales promotion ofCDMA cellular phone operator according to the user revolved
about the category was enough: thai is quite exact in the aim, the message and sales
promotion media that was carried out so as the CDMA company ofthe cellularphone
operator must continue to increase their marketing strategy through co branding and
sales promotion.
The influence ofCo branding and sales promotion contributes 56,95% on
CDMA cellularphone operator using decision.

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Item Type:	Thesis (S2)
Uncontrolled Keywords:	Promosi penjualan, keputusan penggunaan, Operator telepon seluler, cdma
Subjects:	H Social Sciences > HB Economic Theory L Education > L Education (General)
Divisions:	Sekolah Pasca Sarjana > Magister Manajemen Bisnis
Depositing User:	shindy febriansyah daniela
Date Deposited:	05 Dec 2022 03:51
Last Modified:	05 Dec 2022 03:51
URI:	http://repository.upi.edu/id/eprint/74129

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