Bayu Ilham Meizar Fachrezy, - (2021) PENGARUH BRAND EXPERIENCE TERHADAP REVISIT INTENTION (Survei terhadap Tamu Individu yang pernah menginap di Maitri Ubud). S1 thesis, Universitas Pendidikan Indonesia.
![[img]](http://repository.upi.edu/style/images/fileicons/text.png) |
Text
S_MPP_1601519_Title.pdf Download (1MB) |
|
Text
S_MPP_1601519_Chapter1.pdf Download (766kB) |
|
Text
S_MPP_1601519_Chapter2.pdf Restricted to Staf Perpustakaan Download (1MB) |
|
Text
S_MPP_1601519_Chapter3.pdf Download (1MB) |
|
Text
S_MPP_1601519_Chapter4.pdf Restricted to Staf Perpustakaan Download (1MB) |
|
Text
S_MPP_1601519_Chapter5.pdf Download (751kB) |
|
Text
S_MPP_1601519_Appendix.pdf Restricted to Staf Perpustakaan Download (1MB) |
Abstract
This study aims to determine the effect of brand experience on revisit intention at Maitri Ubud. The research method used is descriptive verification. The data collection technique used is through google form. In this study, the independent variable (X) is experiential value consisting of hotel location, hotel stay and ambience, hotel staff competence, gues-to-guest experience and along with dependent variable (Y) which is revisit intention. The method of this research is a survey, using systematic random sampling with 100 respondent Who Have Stays at Maitri Ubud. Data analysis technique and hypothesis test in this research is multiple linear regression. The scale used is the Likert scale. Based on the test, the simultaneous result shows that brand experience has a significant effect on revisit intention. The results of this study indicate that the level of brand experience is in the high category and the level of revisit intention is in the high category. As well as brand experience has a positive effect on revisit intention. Keywords: Brand Experience, Maitri Ubud, and Revisit Intention.
| Item Type: | Thesis (S1) |
|---|---|
| Uncontrolled Keywords: | Brand Experience, Revisit Intention, Maitri Ubud |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management L Education > L Education (General) |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata |
| Depositing User: | Bayu Ilham Meizar Fachrezy |
| Date Deposited: | 27 Jun 2022 02:08 |
| Last Modified: | 27 Jun 2022 02:08 |
| URI: | http://repository.upi.edu/id/eprint/73617 |
Actions (login required)
 |
View Item |