PENGARUH BRAND EXPERIENCE TERHADAP REVISIT INTENTION (Survei terhadap Tamu Individu yang pernah menginap di Maitri Ubud)

Bayu Ilham Meizar Fachrezy, - (2021) PENGARUH BRAND EXPERIENCE TERHADAP REVISIT INTENTION (Survei terhadap Tamu Individu yang pernah menginap di Maitri Ubud). S1 thesis, Universitas Pendidikan Indonesia.

Abstract

This study aims to determine the effect of brand experience on revisit intention at Maitri Ubud. The research method used is descriptive verification. The data collection technique used is through google form.
In this study, the independent variable (X) is experiential value consisting of hotel location, hotel stay and ambience, hotel staff competence, gues-to-guest experience and along with dependent variable (Y) which is revisit intention. The method of this research is a survey, using systematic random sampling with 100 respondent Who Have Stays at Maitri Ubud. Data analysis technique and hypothesis test in this research is multiple linear regression. The scale used is the Likert scale. Based on the test, the simultaneous result shows that brand experience has a significant effect on revisit intention. The results of this study indicate that the level of brand experience is in the high category and the level of revisit intention is in the high category. As well as brand experience has a positive effect on revisit intention.

Keywords: Brand Experience, Maitri Ubud, and Revisit Intention.

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Official URL: http://repository.upi.edu/
Item Type: Thesis (S1)
Uncontrolled Keywords: Brand Experience, Revisit Intention, Maitri Ubud
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
L Education > L Education (General)
Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata
Depositing User: Bayu Ilham Meizar Fachrezy
Date Deposited: 27 Jun 2022 02:08
Last Modified: 27 Jun 2022 02:08
URI: http://repository.upi.edu/id/eprint/73617

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