PERAN MODAL INTELEKTUAL DAN KAPABILITAS PERUSAHAAN DALAM MENINGKATKAN KINERJA BISNIS INDUSTRI KREATIF SUBSEKTOR FILM, VIDEO DAN ANIMASI DI WILAYAH JAKARTA RAYA

Marwan Effendi, - (2021) PERAN MODAL INTELEKTUAL DAN KAPABILITAS PERUSAHAAN DALAM MENINGKATKAN KINERJA BISNIS INDUSTRI KREATIF SUBSEKTOR FILM, VIDEO DAN ANIMASI DI WILAYAH JAKARTA RAYA. S3 thesis, Universitas Pendidikan Indonesia.

Abstract

Kinerja bisnis di sektor ekonomi kreatif di Jakarta, khususnya sektor Film, Animasi,
dan Video sampai saat ini belum menunjukkan peningkatan yang berarti. Penelitian
ini mengkaji kinerja bisnis industri kreatif tersebut dengan melihat pengaruh modal
intelektual dan kapabilitas perusahaan terhadap kinerja bisnis, yang dimediasi oleh
orientasi pasar dan inovasi.
Penelitian ini bersifat deskriptif dan verifikatif dengan sampel berukuran 200, unit
analisisnya adalah perusahaan film, animasi dan video di Jakarta. Pengumpulan
data primer dilakukan melalui penyebaran kuesioner kepada leader perusahaan.
Analisis verifikatif dilakukan dengan Structural Equation Modeling (SEM) berbasis
Partial Least Square (PLS).
Hasil penelitian menunjukkan bahwa kinerja bisnis dipengaruhi secara signifikan
oleh modal intelektual dan kapabilitas perusahaan secara langsung maupun melalui
inovasi dan orientasi pasar. Pada model ini, inovasi dan orientasi pasar berperan
sebagai variabel mediasi. Kinerja bisnis dapat semakin meningkat bila didukung
oleh inovasi, orientasi pasar, modal intelektual, dan kapabilitas perusahaan. Kinerja
bisnis yang unggul ditopang oleh kuatnya proses internal dan pertumbuhan.;
Business performance in the creative economy sector in Jakarta, particularly the
Film, Animation, and Video sectors, has yet to show significant improvement. This
study examines the business performance of the creative industry by looking at the
influence of intellectual capital and company capabilities on business performance,
which is mediated by market orientation and innovation.
This research is descriptive and verification with a sample size of 200, the unit of
analysis is the film, animation, and video companies in Jakarta. Primary data
collection is done by distributing questionnaires to company leaders. The
verification analysis was carried out using Structural Equation Modeling (SEM)
based on Partial Least Square (PLS).
The results reveal that business performance is significantly influenced by
intellectual capital and company capabilities directly or through innovation and
market orientation. In this model, innovation and market orientation act as
mediating variables. Business performance can increase if it is supported by
innovation, market orientation, intellectual capital, and company capabilities.
Superior business performance is supported by strong internal processes and
growth.

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Item Type:	Thesis (S3)
Uncontrolled Keywords:	inovasi, kapabilitas perusahaan, kinerja bisnis, modal intelektual, orientasi pasar
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management L Education > L Education (General)
Divisions:	Sekolah Pasca Sarjana > Ilmu Manajemen S-3
Depositing User:	DAM STAF Editor
Date Deposited:	21 Feb 2022 03:33
Last Modified:	21 Feb 2022 03:33
URI:	http://repository.upi.edu/id/eprint/71200

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